Borneo Islamic Finance and Economics Journal

Pengaruh Daya Tarik Iklan, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli E-Commerce Tokopedia (Studi Kasus Generasi Muslim Millenial di Samarinda)

Febri Wulan Sari, Akhmad Nurzaroni, Nurul Fadhilah — Thu, 29 Dec 2022 00:00:00 +0800

Abstrack

This research is motivated by the development of E-Commerce in Indonesia is very high because of the tendency of today's people who want easy, fast and practical so that it triggers the growth of the E-Commerce business. To attract consumer buying interest requires a strategy, namely the attractiveness of advertisements to provide complete information. Perception of price to decide consumers to buy in terms of the price of the product that will be received. Product quality is a deep factor that can indicate whether a product has value or not in a consumer's view. This study aims to determine whether the attractiveness of advertising, price perception and product quality affect the purchase intention of Tokopedia e-commerce in Samarinda.

The type of research used in this research is quantitative research with an associative approach. This study uses primary data from a questionnaire or questionnaire. The number of samples in this study were 100 respondents from the millennial Muslim generation with a sampling technique, namely the non-probability sampling technique with the purposive sampling method. The analysis technique used is multiple linear regression test consisting of T test, F test, coefficient of determination with SPSS 21 management tool.

The results of this study indicate that partially the advertising attractiveness variable has no significant effect on buying interest, besides the price perception variable (X2) has a significant effect on buying interest (Y), and the product quality variable (X3) has a significant effect on buying interest (Y). Then from the calculation results of the simultaneous test of advertising attractiveness, price perception and product quality have a simultaneous effect on the interest in buying e-commerce Tokopedia in Samarinda.

Keywords: Advertising Attractiveness, Price Perception, Product Quality, Purchase Interest.

Implementasi Etika Bisnis Islam Pada E-Commerce Bebaya Mart Kota Samarinda Kalimantan Timur

Nurhikmatul Karham, Tikawati Tikawati, Ahmad Syarif — Thu, 29 Dec 2022 11:56:11 +0800

The background of this research is to find out how the implementation of e-commerce at Bebaya Mart and how to review Islamic business ethics on the implementation or implementation of e-commerce at Bebaya Mart is appropriate or not. Bebaya Mart is a Samarinda City Government marketplace application that sells various kinds of Samarinda City MSME products. The purpose of this study is to find out how the implementation of e-commerce at Bebaya Mart and how to review Islamic business ethics on the implementation or implementation at Bebaya Mart.

This research method is a qualitative research with the type of field research (field research) which produces descriptive data. The data collection techniques used were interviews, observations and documentation to 10 informants, namely the admin of the Bebaya Mart application, the seller who joined the Bebaya Mart, and the user of the Bebaya Mart application. Data analysis techniques used are data reduction, data exposure, and drawing conclusions. To check the validity of the data using the triangulation method.

Based on the results of research in the field, it is known that the implementation of e-commerce at Bebaya Mart is in accordance with the four components needed in online transactions. A review of Islamic business ethics on the application or implementation of e-commerce at Bebaya Mart shows that the ethical values of Islamic business in tauhid are mostly implemented because two out of four sellers still make a profit solely on the grounds of survival alone. However, products are sold halal, sellers never commit fraudulent acts to consumers. Bebaya Mart admins do not get any profit from sellers and buyers. The equilibrium has implemented it starting in terms of price, product quality, until sellers treat consumers equally. Free will has implemented it, namely the admin of Bebaya Mart pays attention to the rights of sellers and buyers, sellers give consumer freedom rights. The responsibility is mostly implemented because there is no rating system in the Bebaya Mart application. The seller is responsible for all the information he provides such as product quality to delivery of goods. The seller is also responsible if the buyer or consumer submits a compound. And truth, honesty has not implemented the value of truth, honesty because there are several image posts displayed are still being edited, there is one seller who has not displayed product specifications, and the Bebaya Mart application has not socialized the scales or dosages.

Keywords: Implementation, E-commerce, and Islamic Business Ethics

Strategi Promosi Periklanan Di Media Sosial Dalam Meningkatkan Pendapatan Client PT. Borneo Digital Marketing Ditinjau Dari Perspektif Ekonomi Islam

Nur Fitriyah, Darmawati Darmawati, Tika Parlina — Thu, 29 Dec 2022 13:46:40 +0800

Abstract

The background discusses in the current digital era, many business people are competing to market their products or services online through social media networks by advertising. Therefore, promotion strategies through social media are indispensable, both for large and small businesses. The purpose of this study was to determine the advertising promotion strategy on social media carried out by PT. Borneo Digital Marketing in increasing client income of PT. Borneo Digital Marketing and knowing the picture of the sharia economy about advertising promotion strategies on social media in increasing the income of PT. Kalimantan Digital Marketing. This study uses field research to explore data sourced from the research location and is descriptive qualitative, namely research that aims to obtain a complete picture of something being researched. Sources of data are 38 sources from interviews conducted with the CEO, 7 employees and 30 clients of PT. Kalimantan Digital Marketing. Data collection techniques are interviews, observation and documentation. The data analysis technique uses the method according to Miles And Huberman, namely data collection, data reduction, data presentation and data verification. The results of the research are advertising promotion strategies on social media used by PT. Borneo Digital Marketing, namely four specific advertising promotion strategies such as paid media vs organic media strategies, performance strategies, intent strategies, and marketing channel strategies. Judging from the tables and graphs of client income, the four special promotion strategies have been able to increase client income of PT. Borneo Digital Marketing. Islamic economics review of advertising promotion strategies on social media used by PT. Borneo Digital Marketing applies Islamic economic principles such as Tawhid, Morals: Shidiq (true and honest), Tablig (speaking truth), Amanah (trustworthy) and Fathanah (intelligent), Balance, individual freedom and justice.

Keywords: Promotion Strategy, Advertising, Social Media, Income, Islamic Economic Perspective

Analisis Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi, Produk Halal, Terhadap Minat Pembelian Di Shopee Barokah (Studi Kasus Pada Generasi Z Muslim Di Samarinda)

Nur Maulidiah Alfani, Akhmad Nurzaroni, Muhamad Hasbi — Thu, 29 Dec 2022 14:06:42 +0800

The development of the internet is currently very rapid, and provides benefits and
convenience in various daily activities. One of the many internet users in Indonesia is generation Z.
Generation Z was born when the use of technology was rife and this generation prefers to make
shopping transactions online through e-commerce sites or from social media, because it is
considered more practical, economical time, and can be anywhere, and shopping activities are now
more practical and easier with the presence of a marketplace that provides a variety of goods
needed by consumers, namely the shopee marketplace, because it's an easy way to shop and many
people like it. And Shopee has also developed its application by working with Muslim consumers
by publishing its newest feature, the Shopee Barokah feature. This study aims to determine the
effect of trust, convenience, quality of information, and halal products on purchase intention at
shopee barokah (a case study on generation Z Muslims in Samarinda).
This study uses quantitative research methods. The population of this study is Generation Z
Muslims in Samarinda. The sampling technique uses a probability sampling technique or random
sample where each individual or each sampling unit in the population has or has the same
opportunity to be taken or selected as a sample with a total of 96 respondents. Data collection
techniques used are questionnaires and documentation. The data analysis method used is validity
test, reliability test, classical assumption test, multiple regression analysis test, t test, F test,
coefficient of determination test using SPSS.
The results obtained are the variables of trust and convenience partially have no significant
effect on buying interest at shopee barokah. While the variable quality of information and halal
products partially has a significant effect on buying interest at shopee barokah. The variables of
trust, convenience, quality of information, and halal products simultaneously have a significant
effect on buying interest at shopee barokah. The variables of trust, convenience, quality of
information, and halal products affect buying interest at shopee barokah by 75.0%.

Analisis Strategi Penghimpunan Dana Bantuan Sosial Yayasan Damai Aqsha Samarinda Pada Masa Sebelum dan Saat Pandemi

Syahrul Ramadhan, Alfitri Alfitri, Nur Rahmatullah — Fri, 30 Dec 2022 00:00:00 +0800

The condition of the Aqsa Damai Foundation, whose purpose is to contribute to outside Indonesia, is still able to exist despite the Covid-19 pandemic. The study aims to understand the strategy of the Aqha Samarinda Damai Foundation in conessllecting social assistance funds before and during the pandemic, as well as knowing the influencing factors in implementing strategies for collecting social assistance funds during the pandemic.In this study, the research used qualitative research method using descriptive research. This is because the data collected is in the form of words, pictures and not numbers. Data collection techniques using observation, interviews and documentation. And the data analysis techniques used are data reduction, data presentation and conclusion drawing.The results of this study indicate that the strategy for collecting social assistance funds is in the form of Direct fundraising and Indirect fundraising. The Direct Fundraising methods implemented include Daulah Sheikh/Sheikho, Cheerful Fairy Tales, Charity Concerts, Watch Together, Boar Tunas Collection, Commitment Cards, Establishment of Outlets, work partners, and account transfers, while the Indirect Fundraising method is through WhatsApp, Instagram , facebook, tiktok and twitter. Supporting factors for the implementation of the various prepared strategies are Indonesia's attitude of always helping Palestine, achieving feedback from the activities carried out, quality services and appreciation for donors, educated people, professional human resources, quality amil quality, strategic location of institutions and innovation. from the institution. Meanwhile, the inhibiting factors that affect the fundraising strategy are the COVID-19 pandemic, the difficulty of obtaining activity permits and innovations that must always be prepared. Keywords: Strategy, Collection, Social Assistance Fund, Pandemi.

Pengaruh Bauran Pemasaran Islami Terhadap Keputusan Pembelian Hijab Di Big Mall Samarinda

Sarnining Sarnining, Muhammad Iswadi, Yusran Yusran — Sat, 31 Dec 2022 00:00:00 +0800

Abstract

The purpose of this study is to determine the product, price, place, and promotion partially and simultaneously have a significant effect on purchasing decisions for hijab at Big Mall Samarinda.

This study uses quantitative methods because it emphasizes testing theories through measuring research variables by analyzing data with statistical procedures. In this study, four variables X and Y variables were used, namely the product variable (X₁), price (X2), place (X3), promotion (X3), and purchase decision (Y). The types of data used in this study are primary and secondary data. The sampling method used is by using the Cochran formula with a sample of 100 respondents. The method of data collection in this study used observation, questionnaires/questionnaires and documentation. The data analysis technique in this study uses a validity test, reliability test, classical assumption test consisting of (normality test, multicollinearity, heteroscedasticity, linearity, and autocorrelation), and multiple linear regression analysis test consisting of (t test, F test, and test R).

The results of this study indicate that the product variable partially has a significant effect on purchasing decisions with a significant value of 0.043 ≤ 0.05, the price variable partially has no significant effect on purchasing decisions with a significant value of 0.733 ≥ 0.05, the place variable partially has a significant effect on decisions. purchases with a significant value of 0.000 ≤ 0.05, the promotion variable partially has a significant effect on purchasing decisions with a significant value of 0.000 ≤ 0.05. The results of this study indicate that the product, price, place, and promotion variables simultaneously have a significant effect on purchasing decisions with a significant value of 0.000 ≤ 0.05. The effect of all variables in this study was 73.4% while 26.6% was influenced by other variables.

Keywords: Islamic Marketing Mix on Purchase Decision

Pengaruh Strategi Pemasaran (Bauran Pemasaran 7P) Terhadap Kinerja Pemasaran Pada Badan Usaha Milik Desa (BUMDES) Kecamatan Muara Badak

Reni Maesaroh, Moh. Mahrus, Irma Yuliani — Sat, 31 Dec 2022 21:51:38 +0800

Abstrak

Penelitian ini dilatarbelakangi oleh semakin berkembangnya dunia industri yang sangat pesat seiring dengan kemajuan ilmu pengetahuan dan teknologi dan tantangan perusahaan, maka perusahaan harus dikelola dengan baik dan mampu memahami apa yang dibutuhkan oleh pasar dengan menciptakan produk yang berkualitas, kemudian mampu menuangkan ide-ide baru dalam strategi pemasaran guna mendapatkan kinerja perusahaan yang diinginkan. Penelitian ini bertujuan untuk mengetahui pengaruh strategi pemasaran (bauran pemasaran 7P) terhadap kinerja pemasaran pada Badan Usaha Milik Desa (BUMDES) kecamatan muara badak.
Jenis penelitian yang peneliti gunakan adalah Kuantitatif dengan menggunakan pendekatan deskriptif, populasi dalam penelitian ini adalah anggota dari Badan Usaha Milik Desa (BUMDES) Kecamatan Muara Badak. Teknik pengambilan sampel menggunakan teknik purposive sampling dengan 32 responden. Teknik pengumpulan data yang digunakan yaitu observasi, kuesioner dan dokumentasi. Analisis data yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, analisis koefisien determinasi, uji t dan uji f dengan alat analisis data menggunakan SPSS 25.
Berdasarkan hasil penelitian yang dilakukan, menunjukan bahwa variabel Product (X1) secara parsial berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,000 < 0,05. Kemudian variabel Price (X2) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,209 > 0,05. Kemudian variabel Place (X3) secara parsial berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,034 < 0,05. Selanjutnya variabel Promotion (X4) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,232 > 0,05. Selanjutnya variabel People (X5) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,671 > 0,05. Variabel Proces (X6) secara parsial tidak berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,368 > 0,05. Dan yang terakir Physical Evidence (7) secara parsial berpengaruh terhadap kinerja pemasaran dengan nilai signifikansi 0,043 < 0,05.

Kata kunci: Strategi Pemasaran, BUMDES, dan Kinerja Pemasaran.

Pengaruh Motivisi dan Kualitas Pelayanan Terhadap Minat Mahasiswa UINSI Menjadi Nasabah Bank Sampah Syariah di UINSI Samarinda

Akhmad Shabirin, Parno Parno, Kokom Komariah — Tue, 24 Jan 2023 14:16:35 +0800

Abstract

The increasing population makes the volume of waste production also increase and varies. The amount of waste generated will have a negative impact on the environment and the economy. Therefore, the waste must be managed properly so that is becomes useful goods and has economic value. An organization that plays a role in waste management is a sharia waste bank, but in reality someone’s interest in becoming a waste bank customer does not just appear. One of them is influenced by motivation, the more motivated a person is, the greather his interest in something. Next is the quality or service, the better the service provided, the more interested someone is in something. This type of research is quantitative with a causal associative approach. The population this study were active students of UINSI Samarinda from 2018 to 2022. The sampling technique used was simple random sampling. Data collection techniques using questionnaires and documentation. The data analysis techniques are ordinal to interval data transformation (MSI), instrument test, classical assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing. Based on the results of the results of the t test it is known that motivation (X1) does not affect the interest, while the quality of service (X2) affects the interest. Simultaneously, motivation (X1) and service quality (X2) affect the interest. The coefficient of determination shows that 58.3% of the interest variables are influenced by motivation and quality, while the influence by other variables.

Keywords: Motivation, Service Quality, Interest