Islamic Da'wah and Cancel Culture on Virtual Media (A Case of Salafi in Lombok)

This article aims to examine the cancel culture phenomenon experienced by a speaker Tuan Guru Mizan Qudsiyah from Lombok NTB on YouTube in 2020. The questions in this article are what is cancel culture, how does cancel culture impact individuals and groups, how does Islamic communication view the cancel culture phenomenon, how are the implications of cancel culture on Tuan Guru Mizan Qudsiyah. This research uses qualitative methods with a case study approach and this research data is taken from YouTube and then analyzed using Pierre Bourdieu's genetic structuralism theory. The results of this study revealed that cancel culture is rejection, cancellation, and boycott carried out by netizens to eliminate the charisma of a public figure because of controversial words and actions on virtual media. Individually, cancel culture results in anxiety, stress, depression, and loss of privacy. While in groups can cause social fears that are not in accordance with the norm which eventually experience restrictions on expression. Islamic communication views the phenomenon of cancel culture in virtual media as a new parasite in carrying out the principles of Islamic communication such as justice, forgiveness, dialogue, deliberation, providing opportunities for self-improvement, compassion, empathy, tenderness, and respecting differences. As for the implications of cancel culture against Tuan Guru Mizan Qudsiyah from East Lombok on YouTube in 2020 for his statement insulting the tombs of Lombok guardians as "Sasak Language: Makam Tain Acong and Tain Acong Keramat: Dog Feces Grave and Dog Feces Sacred "which in the end he was canceled by the mob and then his Assunah Islamic boarding school in Bagek Nyaka, Aikmel District, East Lombok Regency, West Nusa Tenggara was attacked and burned.

P-ISSN: 2549-7391, E-ISSN: 2549-578X https://journal.uinsi.ac.id/index.php/lentera162 Humans are haunted by dilemmas in both real and virtual life, as if these two worlds gave birth to existence.Thus, cruelty and suffering strip the actual world naked, whereas boycotts and rejections strip the virtual world.Run from the actual world to the virtual world, where both are inhabited by Facticity.
Cancel culture and naked life views human life as a virtual world that necessitates rejection, cancellation, and boycott when a person or public figure releases controversial words, songs, actions, or deeds in the midst of society that are subsequently deemed to offend public feelings and psychology.Virtual media is a platform that facilitates human communication and transformation through technology and the internet.Flew defines new media as forms that incorporate the three Cs: computing and information technology, communication network digitised media, and information content.(Junaedi, 2011: 53).
Looking at the study of new media, it is in line with what Baudrillard constructed about consumerist society on virtual media.Baudrillard compose theory Marx's use value and exchange rate became sign values.Baudrillard said that consumption is unlimited, people's lives today are strongly influenced and determined by consumption.People will consume more and judge other people by how much they consume, especially those provided by the media.
Such an order is named as Hyper civilization And the society is a consumer society (Noerhadi, Heraty, 2013: 147).There is a dearth of research on cancel culture because this topic is a novel discourse that emerged in 2017.Thus, researchers characterise the similarities and differences as follows.Both previous articles discussed the phenomenon of decline culture, as evidenced by their similarities.Similar to Velasco's research, which was conducted in the Philippines and investigated the fact that virtual media is a tool that must be implemented collectively as a means of eradicating various ideologies that have implications for eliminating public figures.So did research conducted by Spacey in the tweeter media, in which he examined topics that were cancelled and debated in tweeters by as many as 1700 individuals who then commented more negatively and were virtually bullied.Meanwhile, Kurniawan views cancel culture as a new contaminant in the academically liberated world of education.Cancel culture as a new pathogen is now contagious and threatens academic freedom and democratic freedom.The existence of cancel culture has tainted a democracy that guarantees the freedom of citizens to articulate their opinions and to criticise policy aspects.Even the educational world that preaches academic freedom must be overshadowed by cancel culture.Meanwhile, Martinez disclosed that online publication media can also be subject to cancellation.
Authors must also be careful when the manuscript of the book cannot satisfy public expectations, and can cause controversy, it can become an arena for cancel culture for a long time.
Although the above study both discuss cancel culture, but the difference with research conducted by researchers on aspects of Islamic communication.This paper employs a qualitative case study research methodology.
Qualitative methods place greater emphasis on observing phenomena and analysing the phenomenon's meaning in depth.Analysis and expertise in qualitative research have a significant impact on the effectiveness of words and sentences.Therefore, qualitative research focuses on the procedure and interpretation of the findings.In an effort to comprehend an event, behaviour, or phenomenon, qualitative research focuses primarily on human elements, objects, and institutions, as well as the relationships or interactions between these elements (Creswell, 2020) Case studies are approaches that study in depth about phenomena such as individual cases, groups, organizations, or certain systems.In this case, it is the case of cancel culture experienced by Tuan Guru Mizan Qudsiyah in Lombok, West Nusa Tenggara (Jonathan, 2006: 197).
Case studies try to find an understanding of how humans are Constructing meaning and concepts are important within the framework of intersubjectivity.If a person exhibits a certain behavior in society, then that behavior is the realization of the views or thoughts that are in the person's head.Reality is an expression of one's mind.Remembering, the case studies raised are cancel culture on YouTube media, and affected subjects cancel culture by Tuan Mizan Qudsiyah East Lombok (Jonathan, 2006: 198).
The primary data in this study was taken from YouTube, which is related to the issue cancel culture experienced by Tuan Guru Mizan Qudsiyah.Data and phenomena cancel culture What happened on YouTube was that researchers analyzed using the theory of genetic structuralism.Genetic structuralism means an analysis of objective structures in which the mental structures of individuals are biologically inseparable from their social structures (Haryatmoko., 2014: 43-44).

Nazar Naamy
Islamic Da'wa and Cancel Culture… P-ISSN: 2549-7391, E-ISSN: 2549-578X https://journal.uinsi.ac.id/index.php/lentera167 cancel culture is given to public figures who are involved in scandals against their works, words, deeds that are contrary to the culture of society and then considered to hurt the feelings of their citizens because they are controversial so they tend to be disliked by the public.
Based on data in September 2020 where Pew Research Center surveyed several Americans about their views on cancel culture.The survey revealed that there was a divided view of the meaning of the cancel culture.About 49% of those familiar with the term said that "cancel culture means one's actions to hold others accountable".While 14% of adults who often hear the term say that "cancel culture constitutes censorship, restriction of free speech, or erasure of history".And 12% of Americans say that "cancel culture characterizes vicious attacks used to harm others".It was further revealed that."Cancel Culture is a movement to remove celebrity status or esteem from person, place, or thing based on offensive behavior or transgression".On the other hand, cancel culture mean "a method of withdrawing support for public figures or companies.It can also a form of online shaming on social media platforms" (Vogels &;Anderson, 2020) The Cambridge Dictionary defines, "cancel culture is a way behaving in a society or group, especially on social media, in which it is common to completely reject and stop supporting someone because they have said or done something that offends you (Dictionary, 2022).
If simplified that cancel culture It also means the rejection of individuals through complaints Online which results in ostracism and humiliation of people.Cancel culture It is basically similar to a boycott, where a public figure or person who has influence can be in cancel or rejected because it is considered no longer in line with the wishes of public psychology.Cancel culture This can be echoed through virtual media, Facebook, twitter, Instagram, WhatsApp, YouTube and other new media.This happens a lot to a public figure who is suddenly in cancel by the public through the media, because it is considered to issue controversial statements and hurt the hearts of the public (Wong, 2020: 74).So where does the term come from cancel culture This appears.When viewed from The Private Therapy Clinic that cancel culture This is basically a change from the word boycott which was then the term cancel culture This became a trend when in 2017 there was a sexual harassment case committed by Harvei Weisnstein which then exploded, it turned out that there were so many public figures involved in sexual harassment scandals known to the public.These scandals were exposed, then the public refused him to appear in public such as on television, cancellation of advertisements, and even cancellation of employment contracts which certainly deprived him of access to work for a public figure and personal access (Nasrullah, 2012: 35-37).
Although cancel culture looks simple on social media, the effect is very toxic for someone involved in the problem, because netizens are like vigilantes, insulting the canceled party, hate speech without considering the domino effect for someone who is canceled.The toxic effects of cancel culture include: bullying on social media, mental damage, feeling judged, and can lead to suicide.And even more painful it turns out that the digital footprint of someone who is canceled can be used as cancel material because digital traces are very imprinted and not easy to forget.
The impact of cancel culture on individuals and groups can be very diverse.Here are some common implications associated with cancel culture.
When a person or group is canceled, they can experience a significant decline in reputation.In the age of social media that Widely connected, negative publicity can spread quickly and impact a person's career opportunities, including employment, business opportunities, or professional reputation (S Pappas, 2021: 339).
Restrictions on free speech: the phenomenon of cancel culture can create fear and limit freedom of expression.Individuals or groups may become reluctant to express their opinions publicly for fear of rejection, social punishment, or adverse consequences.Psychological impact and mental well- In many cases, this creates polarization among supporters and opponents, which hinders dialogue, understanding, and social progress.Influence on social compliance: cancel culture can create an atmosphere in which people feel compelled to go with the flow of majority opinion or dominant norms in order not to be canceled.This can reduce diversity of thought and stifle constructive criticism, thus hindering development and innovation in society (Thompson, 2022: 567).
Effects on recovery and learning opportunities: In some cases, cancel culture may prevent canceled individuals or groups from improving, learning from mistakes, and contributing positively to society.This can limit opportunities for recovery, reconciliation, and personal growth.Influence on freedom of thought and diversity of opinion: cancel culture can have a negative influence on freedom of thought and diversity of opinion.When individuals or groups are banned or punished for having different opinions or violating prevailing social norms, this can lead to fear and restraint in coming up with new or alternative ideas.It can hinder innovation, critical thinking, and progress in society (Lee, 2023: 45).
Public power and potential abuse: in some cases, the cancel culture phenomenon can confer power on majority groups or individuals who have a strong influence on public opinion.This can lead to potential abuse of power, suppression of minorities, or exclusion of individuals who hold different viewpoints.Unfair public judgment: cancel culture is often driven by speedy public judgment and without due process.Individuals or groups can be dismissed based on claims or accusations without solid evidence, without giving the accused a chance to defend themselves or explain the context in full.The group may lose the diversity and richness of perspectives necessary for healthy growth and development (Smith, 2022: 123-145).
The researcher himself tried to include the analysis of Islamic communication in looking at the phenomenon of cancel culture in popular media in Indonesia, especially in Lombok NTB in the case of cancel culture experienced by Tuan Guru Mizan Qudsiyah, because this space has not been touched by previous researchers.Tuan Guru Mizan Qudsiyah as a preacher who delivered prophetic messages must now become a victim of cancel culture.The differences in this study also exist on social media platforms.Where in this study researchers P-ISSN: 2549-7391, E-ISSN: 2549-578X https://journal.uinsi.ac.id/index.php/lentera165 tried to analyze the phenomenon of cancel culture on YouTube media.The subject affected by cancel culture on YouTube media is Tuan Guru Mizan Qudsiyah in East Lombok in 2020.
and associated with cancel culture goals, d) Increased risk of social isolation and decreased social support, as individuals who are punished or labeled as cancels may be shunned by friends, family, and society, e) Reduced dialogue and the ability to understand different points of view due to an atmosphere that forces conformity and judgment.While the implications of cancel culture on groups are: a) Groups can experience polarization, where supporters and opponents of the group are increasingly polarized and opportunities for dialogue are limited, b) Restrictions on freedom of expression in groups due to fear of social consequences and restrictions on opinions that do not conform to dominant norms, c) Groups can experience restrictions in the expression of new or alternative ideas, which may hinder innovation and development within the group, d) The group may face difficulties to reach consensus or create an inclusive environment that allows for dissent and critical thinking, e) As for research related to cancel culture written by Joseph Ching Velasco from De La Salle University in 2020 under the title "You Are Cancelled: Virtual Collective Consciousness and The Emergence of Cancel Culture as Ideological Purging".This article reveals that virtual media is a new force in human life, both to convey ideology, coerce, and as a means of social movement.Whereas a new force can eliminate and drop one's charisma to appear again in public and even a public figure is tarnished so that he feels embarrassed again to appear, this is because his words and statements are contrary to public custom.Joseph Ching Velasco's research in this article was conducted in the Philippines https://journal.uinsi.ac.id/index.php/lentera164