Lentera: Jurnal Ilmu Dakwah dan Komunikasi
type: channel
description: Lentera: Jurnal Ilmu Dakwah dan Komunikasi [p-ISSN: 2549-7391, e-ISSN: 2549-578X] is a scholarly periodical journal published by the Faculty of Ushuluddin, Adab, dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda. This scholarly periodical specialized in the study of dakwah and communication and seek to present the various result of the latest research The journal is published twice a year on June and December. Lentera: Jurnal Ilmu Dakwah dan Komunikasi is affiliated with Asosiasi Profesi Dakwah Indonesia and Perkumpulan Pengelola Jurnal Ilmu Dakwah.
publisher: Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
language: en
publication name: Lentera: Jurnal Ilmu Dakwah dan Komunikasi
issn: 2549-7391
copyright: Penulis yang menerbitkan artikel di Lentera: Jurnal Ilmu Dakwah dan Komunikasi setuju dengan ketentuan berikut: Penulis memiliki hak cipta artikel dan memberikan hak jurnal untuk publikasi pertama dengan karya yang secara simultan dilisensikan di bawah CC-BY-SA atau The Creative Commons Attribution – ShareAlike Licence. Penulis dapat membuat perjanjian kontrak tambahan yang terpisah untuk distribusi non-eksklusif versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan atas publikasi awalnya di jurnal ini. Penulis diizinkan dan didorong untuk memposting pekerjaan mereka secara online (misalnya, dalam repositori institusional atau di situs web mereka) sebelum dan selama proses pengajuan, karena dapat menyebabkan pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan (Lihat The Effect of Open Access) Authors who publish articles in Lentera: Jurnal Ilmu Dakwah dan Komunikasi agree to the following terms: Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SAÂ or The Creative Commons Attribution–ShareAlike License. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access). Download: Copyright Transfer Form.pdf Copyright Transfer Form.doc Formulir Pemindahan Hak Penerbitan.pdf Formulir Pemindahan Hak…
items: The Existence of Pesantren Traditions on Social Media: Content Strategy and Public Engagement on Instagram and TikTok An-Nur II Malang
items: Hijab Symbolism as a Medium of Da'wah in the Film Keajaiban Air Mata Wanita: A Roland Barthes Semiotic Analysis
items: Communication, Local Tradition and Disaster Resilience: A Systematic Literature Review
items: The Influence of Public Perception and Implementation of the MBG Program on the Image of Prabowo–Gibran Government
items: Intercultural Verbal and Nonverbal Communication Between Lembak and Javanese Communities in Rejang Lebong, Bengkulu
items: From Ritual Authorization to Humor: Analysis of Jakobson's Language Functions in Gus Iqdam's Multilingual Online Da'wah
items: Persuasive Communication Style in the Qur'an: Analysis Based on the Stages of Revelation
items: Digital Da'wah Semiotics: Content Analysis of Artificial Intelligence on Abu Marlo Instagram
items: Communication Needs and Social Resilience in the Era of Capital Relocation: Evidence from the Nusantara Capital Region
items: Religious Moderation in Yogyakarta Madrasahs: An Evaluation Study
items: Expanding The Boundaries of Tolerance in Indonesia
items: Digital Communication Strategy to Increase Visibility of Women's MSMEs: A Case Study of Padang City
items: ”˜”˜Click, Share, Da’wah: Spiritual Revolution at Your Fingertips’’
items: The Meaning of the Local Tradition of Makan Beseprah/Berkerobok: A Symbolic Interactionism Study of the Kutai People in East Kalimantan
items: From Self to Social Sphere: Inner Peace and the Dynamics of Conflict
items: Integration of Public Relations Values in KiaiKanjeng Cultural Da'wah Communication on the CakNun.com Youtube Channel
items: Alienation of Students’ Voices in Indonesia
items: The Filter Bubble: Consumption Gen Z of Da’wah Content on YouTube
items: K-drama Binge Watching among College Students: Motives, Patterns and Implications
items: From Mimbar to Smartphone: Da'wah's Evolution for Generation Z in the Digital Era
items: The Reception Analysis of the Content of Many Children Many Sustenance on Instagram @Magdaleneid
items: Teacher’s Interpersonal Communication in Learning Assistance to Children with Cancer
items: Political Issues of Presidential Candidates General Election 2024 In Indonesia Based On Social Media Research by Nodexl of Big Data From Twitter
items: Management of Social Media Instagram @humas.lldikti3 in Strengthening the Function of Government Public Relations
items: Communication Patterns in Equipping Foster Children to Face the Challenges of the 5.0 Era (Case Study: Seroja Children's Social Rehabilitation Service Center, Bone Regency)
items: Religious Tolerance Drives The Progress of Muhammadiyah Da'wah
items: Public Relations Strategy For Promoting The Wardah Brand (Case Study Of Irian Supermarket Medan Tembung)
items: Social Interaction Dynamics in the Digital Era: A Case Study of Online Social Networks
items: Analysis of Environmental Communication in Waste Management Efforts in Palu
items: Semiotics Analysis of 'Gemoy' Animations Political Communication Strategy in Efforts to Change Prabowo-Gibran's Branding

The Existence of Pesantren Traditions on Social Media: Content Strategy and Public Engagement on Instagram and TikTok An-Nur II Malang
type: item
description: This study explains the existence of pesantren tradition as represented through social media content, strategies for increasing public engagement, forms and levels of engagement, challenges and opportunities in maintaining the existence of the pesantren on Instagram and Tiktok An-Nur II Malang. Using a qualitative case study approach, data was collected through interviews, content observation, and literature review. Validity checked through triangulation, member checking, and referential adequacy check, then analyzed using the Miles & Huberman technique. Research findings show that the existence of pesantren tradition on An-Nur II Malang's social media is evident through content that represents scientific, ubudiyah, social traditions, and the five key elements of pesantren. Social media management is differentiated between formal and casual accounts through planning, production, evaluation, and optimization. Although there are challenges in maintaining consistency in production amid the students' density schedules, balancing content from non-official account, and adapting trends to pesantren values, opportunities arise through the utilization of pesantren traditions as a source of authentic content, institutional support, the potential of digital platforms, the capacity of multimedia team, and digital pesantren innovation. These findings provide references for other pesantrens in developing effective content and engagement strategies by leveraging opportunities within the pesantren environment.
subject: Articles
  topic: section
subject: content strategy
  topic: keywords
subject: pesantren traditions
  topic: keywords
subject: public engagement
  topic: keywords
subject: social media
  topic: keywords
creator: Ainia Fikri Rahmawati
creator: Khoirun Nisa'
creator: Putri Silviana Safira
creator: Abdul Fattah
rights: Copyright (c) 2026 http://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 119
ending page: 139
doi: 10.21093/lentera.v10i01.12006

Hijab Symbolism as a Medium of Da'wah in the Film Keajaiban Air Mata Wanita: A Roland Barthes Semiotic Analysis
type: item
description: This study aims to analyze the symbolism of the hijab in constructing the meaning of female piety in the film Keajaiban Air Mata Wanita. As a visual medium, film conveys religious values through symbols that shape audience interpretation. In this context, the hijab functions as a central symbol associated with the emotional experiences of female characters. This research uses a qualitative approach with Roland Barthes’ semiotic analysis, covering denotation, connotation, and myth. Data were collected from scenes, dialogues, and visual elements in the film and analyzed to uncover the meanings of hijab symbolism within different narrative contexts. The findings reveal that the hijab is not merely a religious attribute but a symbol consistently present in various emotional situations, such as sorrow, suffering, and relational conflict. At the levels of connotation and myth, it signifies piety through women’s ability to manage emotions, endure life’s challenges, and maintain religious identity under non-ideal conditions. Furthermore, the hijab functions as an implicit medium of religious communication through visual narratives, shaping cultural and ideological understandings of female piety.
subject: Articles
  topic: section
subject: Hijab Symbolism
  topic: keywords
subject: Roland Barthes Semiotics
  topic: keywords
subject: Female Piety
  topic: keywords
subject: Religious Film
  topic: keywords
subject: media of da'wah
  topic: keywords
creator: Annisa Fatika
creator: Tengku Walisyah
rights: Copyright (c) 2026 http://creativecommons.org/licenses/by-sa/4.0
date: 2026-08-17
publication date: 2026-08-17
starting page: 141
ending page: 160
doi: 10.21093/lentera.v10i02.13842

Communication, Local Tradition and Disaster Resilience: A Systematic Literature Review
type: item
description: Communities worldwide are facing increasingly intense natural disasters due to climate change. Numerous studies have been conducted in the field of disaster management, encompassing research on local culture and disaster resilience. This Systematic Literature Review (SLR) aims to examine the importance of traditional knowledge in strengthening disaster resilience and explore the role of communication in transmitting local cultural practices related to disasters. The literature search reveals that communication research related to disaster resilience has grown significantly, reflecting technological advances, particularly in digital platforms. This study highlights the importance of adaptive systems in disaster response, including enhancing communication skills to strengthen community resilience. Methodologically, the Scopus database was used to search for literature from 2015 to 2025 using specific keywords. The keywords used were "disaster" AND "resilience" AND "communication" AND "traditional knowledge" OR "culture" OR "indigenous knowledge" OR "local wisdom." Keywords were modified through inclusion and exclusion criteria. The inclusion criteria covered disaster resilience topics related to local culture. Meanwhile, the exclusion criteria included publications not in English and research lacking relevance to disaster resilience. The results indicate a lack of communication studies related to local traditional knowledge systems for disaster resilience. Therefore, continued research in this area is crucial.
subject: Articles
  topic: section
subject: Disaster Communication, Disaster Resilience, Local Culture
  topic: keywords
creator: Andi Akifah
creator: Andi Alimuddin Unde
creator: Syamsuddin Aziz
rights: Copyright (c) 2026 http://creativecommons.org/licenses/by-sa/4.0
date: 2026-07-20
publication date: 2026-07-20
starting page: 97
ending page: 117
doi: 10.21093/lentera.v10i01.12392

The Influence of Public Perception and Implementation of the MBG Program on the Image of Prabowo–Gibran Government
type: item
description: This study measures the influence of public perception and the Free Nutritious Meals Program (MBG) on the image of the Prabowo–Gibran administration in Berau Regency. In political communication, the MBG program is viewed not only in terms of its implementation but also in how it is perceived by the public and communicated by the government. This study is motivated by the existence of both pros and cons regarding the new leadership and the challenges faced by the new government's image, particularly in programs that have not yet been fully realized, especially in areas such as Berau Regency, which is geographically quite distant from the centre of government. The objective of this study is to measure the influence of public perception and the implementation of the MBG program on the government's image. The method used is quantitative, with a survey method. The sample consists of 100 respondents selected through stratified random sampling in Berau Regency. The results indicate that public perception does not have a significant influence on the government's image. Conversely, the MBG program partially has a strong influence. However, when tested simultaneously, both contribute significantly to forming a positive image of the government. These findings indicate that narratives and strategic communication regarding programs that have not yet been fully implemented can still influence the government's image. In Political PR, these results highlight the importance of effective political communication and make theoretical and practical contributions to the development of political communication strategies.
subject: Articles
  topic: section
subject: MBG’s Program
  topic: keywords
subject: government image
  topic: keywords
subject: political communication
  topic: keywords
subject: political public relations
  topic: keywords
subject: public perceptions
  topic: keywords
creator: Yarnis Yarnis
creator: Astriana Baiti Sinaga
creator: Nani Nurani Muksin
creator: Tria Patrianti
rights: Copyright (c) 2026 Lentera: Jurnal Ilmu Dakwah dan Komunikasi http://creativecommons.org/licenses/by-sa/4.0
date: 2026-01-29
publication date: 2026-01-29
starting page: 1
ending page: 16
doi: 10.21093/lentera.v10i01.11661

Intercultural Verbal and Nonverbal Communication Between Lembak and Javanese Communities in Rejang Lebong, Bengkulu
type: item
description: This study aims to understand how the Lembak and Javanese communities interact amid significant language differences. The research was conducted in Rejang Lebong Regency, Bengkulu, focusing on both verbal and nonverbal interactions in daily life. Language and cultural value differences often pose challenges in intercultural communication. Using a descriptive qualitative approach, data were collected through participatory observation and in-depth interviews with members of both ethnic groups. Data analysis was conducted interactively, including data reduction, data presentation, and drawing conclusions. The findings reveal notable differences in verbal language use, specifically lexical ambiguities and "linguistic shock" caused by the distinct phonological endings of the Col dialect, which create initial communication barriers. Strategies to bridge these differences include using Indonesian as a lingua franca, joint language learning, and linguistic adaptation by migrants. Nonverbal communication through body gestures, facial expressions, and intonation also plays a crucial role, although cultural differences, such as the interpretation of direct eye contact as confrontational by Javanese or Javanese silence as indecisiveness by Lembak, can lead to misunderstandings. The study implies that cultural awareness, openness, and adaptive communication skills are key to fostering harmonious social interactions in multicultural societies.
subject: Articles
  topic: section
subject: Intercultural Communication, Lembak Ethnic, Javanese Ethnic.
  topic: keywords
creator: Robby Aditya Putra
creator: Exsan Adde
creator: Pajrun Kamil
creator: Anrial Anrial
creator: Ainul Mamnuah
rights: Copyright (c) 2026 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2026-06-22
publication date: 2026-06-22
starting page: 41
ending page: 55
doi: 10.21093/lentera.v10i01.12707

From Ritual Authorization to Humor: Analysis of Jakobson's Language Functions in Gus Iqdam's Multilingual Online Da'wah
type: item
description: Da'wah in the current digital era has increasingly penetrated the public sphere, thereby demanding complex communication strategies. However, da'wah studies have often focused on themes and persuasive strategies, while mapping cross-code language functions in multilingual da'wah remains scarce. This study aims to analyze how language codes function in Gus Iqdam's multilingual online lectures. This study uses a qualitative descriptive approach. Data were obtained from two of Gus Iqdam's online lectures uploaded to the YouTube account @gusiqdamofficial1024. The data were obtained using a simak (listening) method with recording and note-taking techniques. The data were then analyzed using the Miles, Huberman, and Saldaña framework and applying Roman Jakobson's theory of language functions. The results show that Arabic plays a dominant role in religious-ritual authorization with a dominant phatic and referential function. Indonesian is predominantly used to elaborate on religious texts, with a dominant referential function. Although it is limited, English is used more for modernity, serving a referential, metalingual, and emotive function. Javanese Krama is used more for communication mitigation, with dominant phatic, conative, and poetic functions. Meanwhile, Javanese Ngaka is used more for humor and engagement, with dominant phatic, poetic, and referential functions. This study concludes that Gus Iqdam's multilingual online preaching employs language with distinct roles, grounded in its inherent functions, ranging from ritual authority to humor.
subject: Articles
  topic: section
subject: da'wah
  topic: keywords
subject: humor
  topic: keywords
subject: language function
  topic: keywords
subject: multilingualism
  topic: keywords
subject: ritual authorization
  topic: keywords
creator: Moh Khoirul Anam
creator: Moch Dimas Maulana
creator: Haidar Masyhur Fadhil
rights: Copyright (c) 2026 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2026-06-22
publication date: 2026-06-22
starting page: 77
ending page: 96
doi: 10.21093/lentera.v10i01.12650

Persuasive Communication Style in the Qur'an: Analysis Based on the Stages of Revelation
type: item
description: This article examines the persuasive communication style in the Qur'an with an emphasis on the dynamics of the stages of revelation, especially in the context of the Makkiyah and Madaniyah periods. This research departs from the assumption that the Qur'an is not only a normative text, but also a divine communication medium that has a persuasion strategy that is adaptive to the social conditions of the ummah. Using a thematic interpretation approach (maudhu'i) and communication analysis, this study traces the patterns of persuasion used in Qur'anic verses, such as narratives, dialogues, parables, threats (tarhīb), good news (targhīb), and rational argumentation. Research shows that the Qur'an has a systematic and adaptive persuasive communication strategy, which is reflected in the integration of ethos, pathos, and logos elements. In the Makkiyah phase, the communication of the Qur'an tends to be emotional and spiritual, while in the Madaniyah phase it is more rational and normative. In addition, the concept of tadarruj shows that the Qur'an applies a gradual communication strategy in shaping social change. This research confirms that the Qur'an can be understood as a contextual and transformative model of persuasive communication, and contributes to the development of interdisciplinary Islamic communication studies.
subject: Articles
  topic: section
subject: Persuasive communication, Qur'an, Makkiyah-Madaniyah, Tadarruj, Islamic communication
  topic: keywords
creator: Mursalim Mursalim
rights: Copyright (c) 2026 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2026-06-22
publication date: 2026-06-22
starting page: 57
ending page: 75
doi: 10.21093/lentera.v10i01.13279

Digital Da'wah Semiotics: Content Analysis of Artificial Intelligence on Abu Marlo Instagram
type: item
description: This research aims to analyze several da'wah content on Abu Marlo's Instagram account created using Artificial Intelligence (AI). The approach used is descriptive qualitative. Analysis using Roland Barthes' semiotics. In this discussion, the author analyzes several images from Abu Marlo's Instagram account using denotative, connotative, and mythic meanings. The research findings indicate that the image content used in Abu Marlo's preaching not only serves as a visual medium but also carries strong symbolic and ideological meaning. Therefore, it can be concluded that Islamic preaching through image content on Abu Marlo's Instagram account is an effective form of visual communication in conveying Islamic values contextually and attractively. This research shows that a semiotic approach can reveal layers of meaning in digital preaching content. This is also related to contributions in the field of communication in the digital era, where technological developments are currently accelerating, leading to the emergence of the term "contemporary da'wah."
subject: Articles
  topic: section
subject: Artificial Intelligence (AI)
  topic: keywords
subject: Abu Marlo
  topic: keywords
subject: Instagram
  topic: keywords
subject: Semiotics Roland Barthes
  topic: keywords
subject: Contemporary Da'wah
  topic: keywords
creator: Muhammad Syahrul Wafda
creator: Warto Warto
creator: Gilman Habibi
rights: Copyright (c) 2026 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2026-05-09
publication date: 2026-05-09
starting page: 29
ending page: 40
doi: 10.21093/lentera.v10i01.11697

Communication Needs and Social Resilience in the Era of Capital Relocation: Evidence from the Nusantara Capital Region
type: item
description: This study aims to analyze the relationship between demographics, communication needs, and social resilience of communities in the core area of the Indonesian Capital City (IKN), specifically in Sepaku District, Penajam Paser Utara Regency, East Kalimantan. This study used a survey method with a quantitative correlational approach. The sample consisted of 95 respondents randomly selected from a population of 2,094 households in three villages: Pemaluan, Bumi Harapan, and Bukit Raya. Data were collected through a questionnaire that had been tested for validity and reliability, with variables of communication needs (cognitive, affective, and integrative dimensions) and social resilience (persistence, strength, optimism, and empathy). Data analysis used the Pearson correlation test and the Kruskal–Wallis test to examine the relationship between demographic variables and social resilience. The findings indicated a significant correlation between education level and social resilience (H = 8.681; p = 0.034), suggesting that education enhances the community's adaptive capacity. In contrast, gender (p = 0.932) and participation in village meetings (p = 0.201) did not show significant differences in the level of social resilience. Furthermore, communication needs had a positive and significant relationship with social resilience (r = 0.249; p = 0.015). Among its dimensions, integrative needs showed a significant contribution independently (p = 0.011; r² = 0.261), while the cognitive and affective dimensions were not significant when tested separately. These results validate that addressing communication needs, especially the integrative aspect associated with social interaction and community cohesion, is essential for enhancing community resilience in regions experiencing swift transformation. Therefore, a transparent, participatory, and inclusive public communication strategy is a key factor in supporting social resilience and the development aspirations of the National Ca…
subject: Articles
  topic: section
subject: communication needs
  topic: keywords
subject: social resilience of communities
  topic: keywords
subject: democrafis
  topic: keywords
creator: Sitti Syahar Inayah
creator: Abubakar Idham Madani
creator: A Rivai Beta
creator: Miftahul Huda
rights: Copyright (c) 2026 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2026-04-28
publication date: 2026-04-28
starting page: 17
ending page: 27
doi: 10.21093/lentera.v10i01.12884

Religious Moderation in Yogyakarta Madrasahs: An Evaluation Study
type: item
description: Discrimination and extremism undermine social cohesion, emphasizing the need for character education especially religious moderation in madrasah curricula. However, Society 5.0's learning needs necessitate higher-order thinking teaching methods like Computational Thinking. To address Society 5.0 challenges, this study evaluates a religious moderation program integrated into Islamic education materials using computational thinking (CT). This qualitative descriptive study focused on context, transactions, and outcomes using Stake's Countenance evaluation paradigm. 112 professors and 1,276 students were interviewed at Yogyakarta Special Region madrasahs. To keep the trustworthiness, we interviewed and coded and checked the data again. The earlier review shows that program preparation and requirements met Ministry of Religious Affairs objectives, including teacher aid to internalize religious moderation through CT-oriented instruction. Classroom learning and school culture activities like Islamic education recitals and Rohis demonstrate the program's implementation, according to the transaction evaluation. The outcome review shows that coaching, workshops, and training sessions on religious moderation and critical thinking continue throughout school hours, disrupting learning. Criticism as a digital-era competency and a comprehensive educational framework for religious moderation in Islamic education improves academic discourse. It adapts Stake's Countenance concept to madrasah values education. It provides empirical evidence from a large participant cohort on policy criteria translation into everyday learning. It finds a real-world governance gap””training scheduling””that can reduce program effectiveness even in ready contexts. Program managers can use it to link character education goals to instructional time. It also proposes evaluating other places that desire to combine CT with religious moderation. Finally, it links cognitive talents to social and ethical resilie…
subject: Articles
  topic: section
subject: computational thinking
  topic: keywords
subject: Countenance Stake model
  topic: keywords
subject: Islamic education
  topic: keywords
subject: madrasah
  topic: keywords
subject: religious moderation
  topic: keywords
creator: M. Abzar Duraesa
creator: Anggie Nadia Dinihari
rights: Copyright (c) 2026 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2026-01-30
publication date: 2026-01-30
starting page: 167
ending page: 177
doi: 10.21093/lentera.v9i02.12621

Expanding The Boundaries of Tolerance in Indonesia
type: item
description: Conflict originates from differences that develop in society. These differences include gender, ethnicity, nationality, culture, social and economic strata, politics, religion, and beliefs, including religious sects. This study aims to determine the resolution of conflicts arising from differences in khilafah between Sunni and Wahhabi schools in East Lombok, Indonesia. This research uses a qualitative approach. Researchers obtain both primary and secondary data related to the problem by going directly to the research object (field research). Data collection techniques included observation, interviews, and documentation for qualitative data analysis in this study, using the flow model proposed by Miles and Huberman. The study's results show differences between the Sunni and Wahhabi schools of thought that developed in the village of Bebidas, Wanasaba, East Lombok, where adherents of each school hold that their respective religions' teachings and practices are authentic. This difference in understanding and practice of religion is the source of conflict. Conflict resolution is necessary to identify solutions that prevent or minimise disputes, thereby avoiding escalation to physical violence. Among other things, disputes are handled through negotiation, mediation, arbitration, and by the local village government. Additionally, efforts were made to resolve the conflict by raising the tolerance threshold between the parties. This finding also has implications for conflicts originating from other differences that develop in society. Researchers also emphasise the importance of conducting research from multiple scientific perspectives.
subject: Articles
  topic: section
subject: Conflict resolution, Khilafiah, Sunni, Wahabi, Mazhab
  topic: keywords
creator: Bono Setyo
creator: M. Iqbal Sultan
creator: Lelita Azaria Rahmadiva
creator: Muhammad Syarkawi
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-12-31
publication date: 2025-12-31
starting page: 137
ending page: 149
doi: 10.21093/lentera.v9i02.11664

Digital Communication Strategy to Increase Visibility of Women's MSMEs: A Case Study of Padang City
type: item
description: Women's participation in Indonesia's economy has long been a focus of attention. Notably, more than 60 percent of MSMEs (Micro, Small, and Medium Enterprises) in Indonesia are managed by women. While numerous studies have examined how digitalization impacts MSME performance in Padang City, there has been little to no specific research on effective communication strategies in the digital realm. Therefore, this study aims to provide comprehensive and relevant insights for developing effective digital communication strategies to enhance the marketing performance of women-owned MSMEs in Padang City. The study includes an in-depth analysis of the types of digital platforms used, the messages conveyed, and the ways interactions with customers are conducted through social media, websites, or e-commerce platforms. The research methodology involves the collection of primary data through in-depth interviews and surveys, as well as secondary data related to the profiles of women-owned MSMEs. The data analysis employs multivariate regression analysis to identify the influence of several independent variables on multiple dependent variables simultaneously.The results indicate that strategies involving the use of social media and online advertisements are highly effective in increasing the visibility of MSMEs on social media platforms. Meanwhile, using websites and online advertisements proves to be more effective in driving visitors to the MSME websites.
subject: Articles
  topic: section
subject: Digital Communication
  topic: keywords
subject: Multivariate Regression
  topic: keywords
subject: Women-led MSMEs
  topic: keywords
subject: Visibility
  topic: keywords
creator: Annisa Weriframayeni
creator: Sri Mona Octafia
creator: Elsa Widia
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-12-31
publication date: 2025-12-31
starting page: 151
ending page: 166
doi: 10.21093/lentera.v9i02.9904

”˜”˜Click, Share, Da’wah: Spiritual Revolution at Your Fingertips’’
type: item
description: This research investigates how digital accessibility, facilitated by “click and share” mechanisms, drives a spiritual revolution in Islamic da’wah practices among Indonesian Muslims. The study aims to explore the shifts in religious learning patterns and the evolution of individual spirituality within the rapidly advancing digital era. Employing a qualitative methodology, this study integrates digital ethnography and in-depth interviews with 30 participants, including digital preachers (da’i), active social media users, and individuals who have undergone spiritual transformation through online platforms. Thematic analysis was applied to uncover recurring patterns in digital spiritual engagement and the dynamics of transformation in these digital spaces. The findings reveal that the ease of access enabled by a simple “click” has redefined religious learning, shifting it from rigid, scheduled sessions to on-demand spiritual consumption. Meanwhile, the culture of “sharing” has fostered new forms of religious social validation. Digital da’wah has transformed from traditional, lengthy sermons into micro-content formats using memes, visuals, and personalized messages. The study proposes the theoretical concept of “fingertip spirituality” as a new paradigm for digital religious engagement, offering practical and theoretical implications for Islamic communication strategies in the digital age.
subject: Articles
  topic: section
subject: Digital da'wah
  topic: keywords
subject: Islamic social media
  topic: keywords
subject: mobile spirituality
  topic: keywords
subject: spiritual revolution
  topic: keywords
subject: viral religious content
  topic: keywords
creator: Untung Famuji
creator: Nur Kholis
creator: Abdul Basit
creator: Ahmed Abdul Malik
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-12-16
publication date: 2025-12-16
starting page: 121
ending page: 135
doi: 10.21093/lentera.v9i02.11197

The Meaning of the Local Tradition of Makan Beseprah/Berkerobok: A Symbolic Interactionism Study of the Kutai People in East Kalimantan
type: item
description: This study aims to explore the meaning of the beseprah (bekerobok) communal eating tradition among the Kutai people in East Kalimantan, who continue to preserve local customs amid the forces of modernization. The research employs a qualitative method with an ethnographic approach. The researcher was directly involved in the community through participant observation and in-depth interviews to understand the values and symbols embedded in this cultural practice. The findings reveal that the beseprah tradition holds significant symbolic meaning in fostering togetherness, strengthening social bonds, and expressing gratitude. The shared meals reflect local wisdom and serve as a space to introduce traditional Kutai cuisine. This tradition also plays a social role by reducing class distinctions. However, its implementation faces challenges, such as limited institutional support and shifting meanings due to modern influences. Nonetheless, through cooperation among stakeholders, the core values of beseprah can still be preserved. This study contributes to academic discussions in cultural anthropology and symbolic interactionism, particularly in understanding how local traditions are maintained and reinterpreted in the modern era. The findings reinforce the importance of preserving local culture as part of national identity and as a form of resistance to global cultural homogenization. Using a symbolic interactionist lens, the research provides in-depth insights into how social interaction and symbols construct shared meanings in local traditions. It also opens a dialogue on the role of community in sustaining culture as a source of long-term social strength.
subject: Articles
  topic: section
subject: local tradition
  topic: keywords
subject: beseprah/berkerobok eating
  topic: keywords
subject: symbolic interactionism
  topic: keywords
subject: kutai community
  topic: keywords
creator: Ida Suryani Wijaya
creator: Rega Armella
creator: Iffah Khairunnikmah
creator: Didek Yustika
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-12-04
publication date: 2025-12-04
starting page: 103
ending page: 119
doi: 10.21093/lentera.v9i02.10591

From Self to Social Sphere: Inner Peace and the Dynamics of Conflict
type: item
description: This study aims to examine the influence of inner peace on the dynamics of conflict experienced by university students, including both intrapersonal and interpersonal conflicts. The research employed a quantitative approach with a non-experimental correlational design. A total of 82 students participated, selected through purposive sampling, consisting of 35 students residing in Islamic boarding schools and 47 non-resident students. The Inner Peace Scale, covering the aspects of acceptance of loss, inner balance and calmness, and transcending hedonism and materialism, was tested on 438 students and produced 19 valid items based on Pearson correlation validity and a Cronbach’s Alpha reliability score of 0.764. The Decisional Conflict Scale (DCS), tested on 35 students, resulted in 15 valid items with a reliability of 0.914. The Interpersonal Conflict Scale, adapted from the Thomas-Kilmann Conflict Mode, yielded 29 valid items with a reliability of 0.932. Normality testing using the Shapiro-Wilk test confirmed normal data distribution. Pearson correlation analysis revealed that inner balance and calmness had a significant positive correlation with intrapersonal conflict (r = 0.437; p = 0.009), while acceptance of loss had a significant negative correlation with interpersonal conflict (r = -0.433; p = 0.009). The regression analysis showed that the model significantly explained intrapersonal conflict (R² = 0.361, p < 0.001), with two dimensions of inner peace having significant effects: inner balance and calmness (β = 0.665, p < 0.001) and transcending hedonism and materialism (β = -0.489, p = 0.002). For interpersonal conflict, only the acceptance of loss dimension showed a significant negative effect (β = -0.364, p = 0.033). These findings suggest an opportunity to reinforce empathic and transformative communication approaches, emphasizing both conflict resolution and the personal transformation of those involved in the conflict.
subject: Articles
  topic: section
subject: regression
  topic: keywords
subject: intrapersonal conflict
  topic: keywords
subject: interpersonal conflict
  topic: keywords
subject: inner peace
  topic: keywords
subject: transformative communication
  topic: keywords
creator: Andar Ifazatul Nurlatifah
creator: Ahman Ahman
creator: Syamsu Yusuf
creator: Ilfiandra Ilfiandra
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-10-08
publication date: 2025-10-08
starting page: 87
ending page: 101
doi: 10.21093/lentera.v9i02.10510

Integration of Public Relations Values in KiaiKanjeng Cultural Da'wah Communication on the CakNun.com Youtube Channel
type: item
description: This study aims to analyze the integration of public relations values in cultural da'wah communication in the digital era carried out by the KiaiKanjeng music group through the CakNun.com YouTube channel. As a cultural arts group associated with Emha Ainun Nadjib (CakNun), KiaiKanjeng uses the medium of music and culture to convey inclusive, humanist, and dialogical Islamic messages. In the context of digital space, the da'wah they build is not only informative, but also forms communication relations with the public. This research uses a descriptive qualitative approach with content analysis techniques to identify da'wah themes, as well as media content studies to interpret symbols, visuals, and cultural meanings contained in KiaiKanjeng videos. Data was obtained from a number of videos selected with a focus on this research that highlights how public relations values such as credibility, honesty, consistency, and two-way communication are integrated in their da'wah narratives. CakNun.com's YouTube channel is positioned as a strategic medium to build a culturally friendly Islamic image, respond to contemporary issues, and strengthen emotional bonds with digital audiences. The results show that the integration of public relations values is the key to KiaiKanjeng's success in delivering relevant, communicative, and adaptive da'wah messages to a plural society in the digital era. This study contributes to the study of Islamic Communication and Broadcasting in relation to the integration of public relations values to cultural da'wah activities.
subject: Articles
  topic: section
subject: cultural da'wah
  topic: keywords
subject: communication
  topic: keywords
subject: KiaiKanjeng
  topic: keywords
subject: public relations
  topic: keywords
subject: youtube
  topic: keywords
creator: Irma Nuhaza
creator: Abdul Ghoni
creator: Metin Eken
creator: Adeni Adeni
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-06-30
publication date: 2025-06-30
starting page: 59
ending page: 86
doi: 10.21093/lentera.v9i01.10434

Alienation of Students’ Voices in Indonesia
type: item
description: This research aims to examine the influence of government priorities, oligarchic interests, and other factors that may hinder the translation of activism into concrete policy changes within the framework of alienation. The study employs a qualitative approach utilizing an unobtrusive data collection method, explicitly focusing on documentary analysis through news reports and related academic literature. The findings suggest a collective expression of discontent through social movements led by Indonesian student activists, encompassing various aspects of their lives. However, student voices are repeatedly silenced. One of the constraints is the need for more partnership between activists and the media, resulting from media conglomeration. In addition to media conglomeration, the regime's prioritization of economic development has relegated student voices to mere echoes, demonstrating that alienation occurs from multiple directions.
subject: Articles
  topic: section
subject: activism
  topic: keywords
subject: alienation
  topic: keywords
subject: media conglomeration
  topic: keywords
subject: oligarchy
  topic: keywords
subject: student protest
  topic: keywords
creator: Raidah Intizar Yusuf
creator: Hafied Cangara
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-06-24
publication date: 2025-06-24
starting page: 45
ending page: 58
doi: 10.21093/lentera.v9i01.9541

The Filter Bubble: Consumption Gen Z of Da’wah Content on YouTube
type: item
description: Indonesia, as a multi-religious country with the largest number of Muslims in the world, is a country that adheres to a democratic system of government by always holding elections. However, issues and hoaxes about religion in election contestation are often raised as topics in political campaigns, especially through social media, which have the potential to trigger conflict. At the same time, the penetration of social media use by Gen Z as novice voters can be said to be relatively high. Today, the popularity of social media YouTube for Gen Z is a priority reference for accessing information related to religion. Ironically, this phenomenon indicates the existence of a filter bubble that limits the opportunities for Gen Z's exploration of religious issues. This picture encourages researchers to find out the existence of a bubble filter of da'wah content on social media consumption””YouTube on Gen Z. Using new media, bubble filters, and da'wah content as a theoretical framework, this research uses a case study research method involving 3 informants who are Gen Z with their respective religious interests and preferences. The findings of this study reveal that the existence of bubble filters as consumption of YouTube da'wah content on Gen Z is real. Gen Z has consumed da'wah content through YouTube for an average of 1-3 hours per day so that the content history appears homogeneous (homophily). YouTube as a crucial platform for users to enhance their religious awareness has been considered an important means for users to increase faith, expand knowledge, and gain inspiration, especially through da'wah content such as short studies, Prophet stories, and short lectures. However, the filter bubble phenomenon makes users only exposed to content that matches the interests and views of social media users, thus reducing the diversity of information received. Moreover, the bubble filter can narrow perspectives and create an isolated community, where users only interact with peop…
subject: Articles
  topic: section
subject: Da’wah Consumption
  topic: keywords
subject: Filter Bubble
  topic: keywords
subject: Homophily
  topic: keywords
subject: Social Media
  topic: keywords
creator: Doni Irawan
creator: Wuri Arenggoasih
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-06-23
publication date: 2025-06-23
starting page: 1
ending page: 17
doi: 10.21093/lentera.v9i01.9309

K-drama Binge Watching among College Students: Motives, Patterns and Implications
type: item
description: The binge-watching phenomenon has become a trend when one of the online streaming television platforms, Netflix, offers a variety of series genres. The phenomenon of binge-watching has become a common practice among spectators and students are one of them and binge-watching activities are part of student activities in their daily lives. This study aims to describe the motives, patterns and implications of binge-watching through descriptive qualitative approach using interview in obtaining primary data with 20 college students as informants. The results of the study found that there are (1) the motivation of students to binge-watch is to spend time, entertain, escape, and relax (2) the implications of watching marathons are in the form of physiological and social implications.
subject: Articles
  topic: section
subject: Binge-watching, K-drama, College student
  topic: keywords
creator: Sofia Aunul
creator: Daniel Handoko
creator: Riswandi Riswandi
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-06-23
publication date: 2025-06-23
starting page: 31
ending page: 43
doi: 10.21093/lentera.v9i01.9420

From Mimbar to Smartphone: Da'wah's Evolution for Generation Z in the Digital Era
type: item
description: This article examines the evolution of Da’wah practices among Generation Z in the digital era, with a focus on how social media platforms shape religious engagement and outreach. Traditional Da’wah, previously conducted in physical spaces like mosques and public gatherings, has increasingly moved to digital spaces such as TikTok and Instagram, making religious teachings more accessible and appealing to younger audiences. Utilizing a qualitative literature review approach, this study synthesizes recent research to analyze the challenges and opportunities presented by digital Da’wah. The findings suggest that digital Da’wah significantly enhances youth engagement, broadens reach, and fosters community building, especially through content that is humanistic, creative, and contextually relevant. However, the study also reveals challenges, such as the potential for misinformation and oversimplification of religious content in these new media. This article contributes to scholarly discourse by offering insights into the strategic use of digital platforms for Da’wah, highlighting how religious leaders can effectively engage Generation Z while promoting a nuanced and comprehensive understanding of Islamic teachings in a digital context. These findings underscore the need for responsible content curation and digital literacy to maintain the integrity of religious messages and address the unique needs of Generation Z.
subject: Articles
  topic: section
subject: Digital Da’wah, Digital Era, Generation Z
  topic: keywords
creator: Tutut Indah Widyawati
creator: Bagus Muhammad Syamsul Azam Noor
creator: Bagus Satriyo
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-06-23
publication date: 2025-06-23
starting page: 19
ending page: 30
doi: 10.21093/lentera.v9i01.9381

The Reception Analysis of the Content of Many Children Many Sustenance on Instagram @Magdaleneid
type: item
description: Social media is interactive, allowing people to interact with each other and have the right and freedom to express themselves. One of the uploads on Instagram social media @magdakeneid regarding a statement by a content writer who explained that the saying 'Many Children Many Sustenance' is no longer relevant today. This content has various opinions, especially for women. This study wants to determine how the audience understands and accepts content that contradicts the saying 'many children many sustenance' on social media. This study aims to determine the audience's understanding and acceptance of the content “Not All Women Relate to the Proverb Many Children Many Sustenance, Including Me” on Instagram @magdaleneid. This research uses qualitative research methods by conducting interviews with eleven informants from the audience who are mothers who follow and read @magdaleneid Instagram posts with different socio-cultural backgrounds. The data obtained was then analyzed using Stuart Hall's reception analysis method. The research shows that there are various interpretations of the audience in interpreting the content “Not All Women Relate to the Proverb Many Children Many Sustenance, Including Me” based on their social and cultural backgrounds. In this study, it can be seen that 9 out of 11 sources are in the dominant hegemonic position, 1 source is in the negotiated position, and 1 source is in the oppositional position. The positions chosen by the informants based on their respective opinions also show that contextual factors influence the audience's acceptance of media texts. This research is expected to build public awareness of the impact of social media in disseminating and promoting certain messages, including proverbs or narratives related to gender and family issues.
subject: Articles
  topic: section
subject: meaning, many children many sustenance, Stuart Hall reception analysis, Magdaleneid, Instagram.
  topic: keywords
creator: Nella Saputri Sianturi
creator: Patricia Robin
rights: Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-01-09
publication date: 2025-01-09
starting page: 143
ending page: 153
doi: 10.21093/lentera.v8i2.8847

Teacher’s Interpersonal Communication in Learning Assistance to Children with Cancer
type: item
description: Penelitian ini dilakukan guna mengetahui bagaimana komunikasi interpersonal guru dalam pendampingan belajar kepada anak penderita kanker di Yayasan Kasih Anak Kanker Indonesia Bandung. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Subjek dari penelitian ini adalah guru yang mengajar di Yayasan Kasih Anak Kanker Indonesia Bandung. Data penelitian ini dikumpulkan dengan teknik observasi, wawancara, dokumentasi, serta studi literatur. Hasil penelitian ini bahwa Implementasi komunikasi interpersonal dalam menghadapi anak-anak yang sulit untuk belajar, guru-guru membujuk dan memotivasi siswa agar semangat belajar melalui beragam strategi, salah satunya yakni memberikan reward, menerapkan permainan edukatif, atau memberikan tugas tambahan untuk memperkuat pemahaman anak terhadap materi. Adapun pendampingan dengan komunikasi interpersonal dalam praktiknya melibatkan perhatian terhadap kebutuhan fisik dan emosional anak-anak, seperti mengajak mereka makan, bertanya tentang kesehatan, dan memberikan dukungan emosional. Pendekatan yang fleksibel, seperti metode bermain, diskusi, tanya jawab, dan pendekatan personal, digunakan untuk menciptakan pembelajaran yang interaktif.
subject: Articles
  topic: section
subject: Metode Pendampingan Belajar
  topic: keywords
subject: Komunikasi Interpersonal
  topic: keywords
subject: Anak Penderita Kanker
  topic: keywords
creator: Intan Nur Azis
rights: Copyright (c) 2025 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2025-01-08
publication date: 2025-01-08
starting page: 129
ending page: 142
doi: 10.21093/lentera.v8i2.7260

Political Issues of Presidential Candidates General Election 2024 In Indonesia Based On Social Media Research by Nodexl of Big Data From Twitter
type: item
description: Two years before the presidential candidates general election 2024 in Indonesia. There are so many presidential candidates nominated by political parties that are discussed by netizens, especially through social media by Twitter using the keywords PILPRES 2024 and CAPRES 2024.This study uses big data analysis social media research to try to understand who the presidential candidate is in forming opinions, behaviors and issues discussed by netizens or presidential voters by NodeXL of big data from Twitter. Based on the results of the study, it shows that the issue of presidential candidates that are often discussed by Twitter users or netizens 7 large clusters have the opportunity to become 2024 presidential candidates Anis Baswedan, Puan Maharani, Ganjar Pranowo, Prabowo Subianto, Erick Thohir, and Gus Aos ( cleric who support Anis Baswedan to become the CAPRES 2024). Meanwhile, Muhaimin Iskandar, Ridwan Kamil, Mahfud MD, and Susi Pudjiastuti are less often talked about by social media users or netizens
subject: Articles
  topic: section
subject: political, public opinion, NodeXL, communication network, presidential election.
  topic: keywords
creator: Bayu Aulia Priyantomo
rights: Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2024-12-31
publication date: 2024-12-31
starting page: 115
ending page: 128
doi: 10.21093/lentera.v8i2.8837

Management of Social Media Instagram @humas.lldikti3 in Strengthening the Function of Government Public Relations
type: item
description: Submission of verified government information must be provided by the Region III Higher Education Service Institution, as the government institution that oversees universities in the Jakarta area. This requires strengthening the public relations function because the use of social media is not yet optimal in each tertiary institution in LLDikti Region III. This research aims to determine the management of LLDikti Region III Instagram social media in strengthening the function of government public relations. This research uses a qualitative descriptive method, with data collection techniques in the form of interviews and documentation. The theories used in this research are the Social Media Management Theory by Chris Heuer and the Government Public Relations Function Theory by Rusady Ruslan. The research results show that the social media management carried out has provisions and policies for packaging, disseminating and responding to messages, as well as collaborating with stakeholders. Apart from that, LLDikti Region III safeguards government policies of the Ministry of Education and Culture, provides information services based on the KIP Law, and acts as a proactive mediator in bridging the interests of the institution with the public, as well as creating political security stability in each uploaded content.
subject: Articles
  topic: section
subject: government public relations
  topic: keywords
subject: instagram
  topic: keywords
subject: LLDikti Wilayah III
  topic: keywords
subject: social media management
  topic: keywords
creator: Istiqfarha Sojapani
creator: Tria Patrianti
rights: Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2024-12-28
publication date: 2024-12-28
starting page: 101
ending page: 113
doi: 10.21093/lentera.v8i2.8247

Communication Patterns in Equipping Foster Children to Face the Challenges of the 5.0 Era (Case Study: Seroja Children's Social Rehabilitation Service Center, Bone Regency)
type: item
description: This research examines the communication patterns of caregivers in equipping foster children to face the challenges of the 4.0 era at the Seroja Children's Social Rehabilitation Service Center (PPRSA), Bone Regency, South Sulawesi. The aim of this research is to determine the communication patterns used by caregivers to equip foster children to face the 4.0 era as well as the supporting and inhibiting factors in the training process. Communication patterns are the focus of research in this paper. This research uses field research methods where subjects are researched through interviews, observation and documentation. Using cybernetic theory, researchers examine the relationship between communication patterns and the training process towards the 4.0 era. The qualitative descriptive analysis method was used to analyze the data collected from the research. The results of the research show that there are four patterns of caregiver communication in equipping caregivers for the 4.0 era, namely a) wheel pattern, b) star pattern, c) individual communication, and d) group communication. 2) Factors that support the process of providing foster children include availability Wifi facilities and proximity to foster children. Meanwhile, the factors that hinder this process are the lack of Smartphone facilities so they have to take turns using them. The research is expected to be able to contribute to the development of communication science in the future.
subject: Articles
  topic: section
subject: Communication Patterns, Foster Children, 4-0 Era, Cybernetics
  topic: keywords
creator: Andi Nur Aisyah Rusnali
creator: Dian Erlangga
rights: Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2024-12-28
publication date: 2024-12-28
starting page: 87
ending page: 99
doi: 10.21093/lentera.v8i2.8533

Religious Tolerance Drives The Progress of Muhammadiyah Da'wah
type: item
description: Muhammadiyah proactively seeks to involve all segments of society in various educational and social activities. This approach not only strengthens the basis of tolerance and understanding between religious communities but also helps reduce prejudice and promote peaceful coexistence. Education is one of the most effective tools used by Muhammadiyah to spread the values ”‹”‹of tolerance. Schools and universities founded by this organization offer curricula that emphasize the importance of social harmony and diversity. This education is not limited to academic knowledge alone, but also involves extracurricular activities that promote interaction between students from various religious and ethnic backgrounds. The success of this approach can be seen not only from the harmony maintained between religious communities within Muhammadiyah but also from the recognition and appreciation received from the wider community. This proves that religion can be a positive force in a pluralistic society, supporting the idea that tolerance and harmony are the main pillars in building and maintaining a society.
subject: Articles
  topic: section
subject: Tolerance
  topic: keywords
subject: Da'wah
  topic: keywords
subject: Muhammadiyah
  topic: keywords
creator: Eka Danik Prahastiwi
creator: Kabul Suprayitno
creator: Yayan Wendahayu
rights: Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2024-06-25
publication date: 2024-06-25
starting page: 75
ending page: 86
doi: 10.21093/lentera.v8i1.8490

Public Relations Strategy For Promoting The Wardah Brand (Case Study Of Irian Supermarket Medan Tembung)
type: item
description: The purpose of this study is to examine the Public relations (PR) approach that the Wardah brand used to advertise its goods at the Irian Supermarket in Medan Tembung. The research methodology used was qualitative and descriptive in nature. Observation, interviews, documentation, and literature reviews from pertinent books and journals are some of the techniques used to gather data. The research results answered that Wardah's Brand Image Public Relations Strategy in promotion at Irian Supermarket Medan Tembung uses a Public Relations strategy, namely, 1) Strategy of Publicity, 2) Strategy of Persuasion, and 3) Strategy of Image. According to research, Wardah sends press releases emphasizing the benefits of its products in order to guarantee favorable publicity by using its strong ties with the local media. Furthermore, the company actively sponsors neighborhood events and activities inside the store, organizing unique discounts and events to draw in customers. Working together with prominent locals and influencers, participating in community events, and attending social gatherings all help to improve links with customers. Along with implementing a digital PR strategy, Wardah increased its online visibility through blogs, websites, and social media platforms while continuing to engage in active customer service. Wardah extensively advertises its items at Irian Supermarket Medan Tembung, building a positive Brand image and raising consumer awareness. The company focuses on in-supermarket product demonstrations, eye-catching layouts, and innovative web advertising.
subject: Articles
  topic: section
subject: public relaations
  topic: keywords
subject: wardah
  topic: keywords
subject: brand image
  topic: keywords
subject: promising
  topic: keywords
creator: Farah Fatimah Tanjung
creator: Nurhanifah Nurhanifah
rights: Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2024-06-25
publication date: 2024-06-25
starting page: 37
ending page: 56
doi: 10.21093/lentera.v8i1.8502

Social Interaction Dynamics in the Digital Era: A Case Study of Online Social Networks
type: item
description: This research aims to investigate the dynamics of social interaction in the digital era, particularly within the context of online social networking platforms, with a focus on the Islamic perspective. The method employed is a qualitative literature review, which aims to reorganize, synthesize, and analyze relevant literature on this research topic. The findings and conclusions related to the research topic are then compiled based on the analysis of the literature. The results and discussions highlight the role of social media, especially Instagram, as a primary stage for Islamic preaching, as well as the implications of social interaction dynamics within the religious context. Additionally, both the positive and negative impacts of social interaction in online social networks are presented, along with the challenges faced. The implications of the findings for our understanding of the dynamics of social interaction in online social networks from an Islamic perspective are also discussed. It is hoped that this research can provide profound insights into how social interaction in online social networks is understood from the Islamic standpoint while illustrating the complexity and dynamics of this phenomenon within the religious context.
subject: Articles
  topic: section
subject: digital
  topic: keywords
subject: social interaction
  topic: keywords
subject: islam
  topic: keywords
subject: Online Social Networking
  topic: keywords
creator: Wahdiansyah Wahdiansyah
creator: Muhammad Hilman Zidny
rights: Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2024-06-25
publication date: 2024-06-25
starting page: 25
ending page: 35
doi: 10.21093/lentera.v8i1.8316

Analysis of Environmental Communication in Waste Management Efforts in Palu
type: item
description: This study aims to provide information and become a reference for other parties in developing effective communication methods in waste management. Thus, the waste problem in Palu City can be overcome more efficiently, and the community can be more aware of environmental cleanliness. By involving active participation from all parties, including the community and society, waste management efforts can succeed, and Palu City will become cleaner and healthier. The research method used is a qualitative method that produces descriptive data in the form of written or spoken words and observable behavior. This approach describes the social world from the point of view of the individual or the informant's interpretation in a scientific context. Informants were selected based on purposive sampling techniques with selection based on predetermined criteria, namely Seangle's permanent administrators, who have joined since the beginning of the community's establishment in 2017, the Palu City Environmental Agency, and participants in Seangle's work programs. The results showed that the work program carried out by Seangle had provided positive changes to people's habits, which, although not measured in concrete data, observationally look significant from time to time. The motivation given by Seangle through a persuasive attitude aroused community participation to build positive habits toward waste management in Palu City jointly.
subject: Articles
  topic: section
subject: Seangle, Environmental Communication, Waste Management, Palu
  topic: keywords
creator: Andi Akifah
creator: Ferawaty Saldi
creator: Fitriany Puspa Ningsih
rights: Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2024-06-25
publication date: 2024-06-25
starting page: 57
ending page: 74
doi: 10.21093/lentera.v8i1.7960

Semiotics Analysis of 'Gemoy' Animations Political Communication Strategy in Efforts to Change Prabowo-Gibran's Branding
type: item
description: This research will focus on the symbolic interaction of the 'gemoy' character carried by the Prabowo-Gibran pair. This research uses a qualitative research method that uses a literature review by using various data and information about the "gemoy" character found in the media, both print and digital media. The data analysis used is semiotic analysis to analyze the meaning behind the 'gemoy' branding used by Prabowo-Gibran. The results of the study found that the political campaign strategy used by Prabowo-Gibran has a message meaning that the winning team is trying to show another character from Prabowo to attract the attention of young voters. The viral animated character also indirectly disguises Prabowo's figure who has been considered tough because he is a former military man. Therefore, many young voters on several social media accounts showed their support for Prabowo-Gibran by uploading 'gemoy' animated content. The purpose of this research is to find out in more detail the implied meaning of the characters used by the Prabowo - Gibran winning team. This can be a reference for various parties in the future to be able to use unique ways of campaigning that might get a lot of votes from the public. What Prabowo-Gibran has done is almost the same as what Ferdinand Marcos Jr. did. Therefore, the use of unique ways to campaign is one of the positive political strategies to attract public attention. In addition, the results of this study are so that readers can understand that various kinds of political strategies can coexist with the vision and mission of the presidential and vice presidential candidates.
subject: Articles
  topic: section
subject: campaign, political communication, president election, semiotics analysis.
  topic: keywords
creator: Yarnis Yarnis
creator: Nani Nurani Muksin
rights: Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
date: 2024-06-25
publication date: 2024-06-25
starting page: 1
ending page: 23
doi: 10.21093/lentera.v8i1.8069