Lentera: Jurnal Ilmu Dakwah dan Komunikasi https://journal.uinsi.ac.id/index.php/lentera <p><strong>Lentera: Jurnal Ilmu Dakwah dan Komunikasi</strong> [<a href="https://issn.brin.go.id/terbit/detail/1486450040" target="_blank" rel="noopener">p-ISSN: 2549-7391</a>, <a href="https://issn.brin.go.id/terbit/detail/1487132642" target="_blank" rel="noopener">e-ISSN: 2549-578X</a>]&nbsp;is a scholarly periodical journal published by the&nbsp;<strong>Faculty of Ushuluddin, Adab, dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda</strong>. This scholarly periodical specialized in the study of dakwah and communication and seek to present the various result of the latest research The journal is published twice a year on June and December.&nbsp;</p> <p><strong>Lentera: Jurnal Ilmu Dakwah dan Komunikasi</strong> is affiliated with Asosiasi Profesi Dakwah Indonesia and Perkumpulan Pengelola Jurnal Ilmu Dakwah.</p> en-US <p><span class="tlid-translation translation" lang="id"><span title="">Penulis yang menerbitkan artikel di <strong>Lentera: Jurnal Ilmu Dakwah dan Komunikasi</strong> setuju dengan ketentuan berikut:</span><br /></span></p><ol><li><span class="tlid-translation translation" lang="id"><span title="">Penulis memiliki hak cipta artikel dan memberikan hak jurnal untuk publikasi pertama dengan karya yang secara simultan dilisensikan di bawah CC-BY-SA atau The Creative Commons Attribution – ShareAlike Licence.</span></span></li><li><span class="tlid-translation translation" lang="id"><span title="">Penulis dapat membuat perjanjian kontrak tambahan yang terpisah untuk distribusi non-eksklusif versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan atas publikasi awalnya di</span> <span title="">jurnal ini.</span></span></li><li><span class="tlid-translation translation" lang="id"><span title="">Penulis diizinkan dan didorong untuk memposting pekerjaan mereka secara online (misalnya, dalam repositori institusional atau di situs web mereka) sebelum dan selama proses pengajuan, karena dapat menyebabkan pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan (Lihat <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_blank">The Effect of Open Access</a></span><span title="">)</span></span></li></ol><div><p>Authors who publish articles in <span class="tlid-translation translation" lang="id"><span title=""><strong>Lentera: Jurnal Ilmu Dakwah dan Komunikasi</strong></span></span> agree to the following terms:</p><ol><li>Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a <strong>CC-BY-SA</strong> or <strong>The Creative Commons Attribution–ShareAlike License.</strong></li><li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li><li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_blank">The Effect of Open Access</a>).</li></ol></div><div><span class="tlid-translation translation" lang="id">Download:</span></div><div><a href="https://drive.google.com/file/d/1c5J-QV-oiNMsJUlEIoSltKZwCKQJc51a/view?usp=sharing" target="_blank"><span class="tlid-translation translation" lang="id">Copyright Transfer Form.pdf</span></a></div><div><a href="https://drive.google.com/file/d/1kTczdd6nTWGEb75lmY3S15WXYsrvmDk9/view?usp=sharing" target="_blank"><span class="tlid-translation translation" lang="id">Copyright Transfer Form.doc</span></a></div><div><a href="https://drive.google.com/file/d/1vWFhGIsLmwFtRsRO0VehJTjaHSXk-ylH/view?usp=sharing" target="_blank"><span class="tlid-translation translation" lang="id">Formulir Pemindahan Hak Penerbitan.pdf</span></a></div><div><span class="tlid-translation translation" lang="id"><a href="https://drive.google.com/file/d/1pDVgVJTbAjvQv4Wy5Qd0RFxOUm6EoVv2/view?usp=sharing" target="_blank">Formulir Pemindahan Hak Penerbitan.doc</a></span></div><div> </div> jurnal.lentera@uinsi.ac.id (Ramadiva Muhammad Akhyar) jurnal.lentera@uinsi.ac.id (Afita Nur Hayati) Tue, 25 Jun 2024 16:58:40 +0800 OJS 3.1.1.0 http://blogs.law.harvard.edu/tech/rss 60 Semiotics Analysis of 'Gemoy' Animations Political Communication Strategy in Efforts to Change Prabowo-Gibran's Branding https://journal.uinsi.ac.id/index.php/lentera/article/view/8069 <p>This research will focus on the symbolic interaction of the <em>'gemoy'</em> character carried by the Prabowo-Gibran pair. This research uses a qualitative research method that uses a literature review by using various data and information about the "<em>gemoy</em>" character found in the media, both print and digital media. The data analysis used is semiotic analysis to analyze the meaning behind the 'gemoy' branding used by Prabowo-Gibran. The results of the study found that the political campaign strategy used by Prabowo-Gibran has a message meaning that the winning team is trying to show another character from Prabowo to attract the attention of young voters. The viral animated character also indirectly disguises Prabowo's figure who has been considered tough because he is a former military man. Therefore, many young voters on several social media accounts showed their support for Prabowo-Gibran by uploading 'gemoy' animated content. The purpose of this research is to find out in more detail the implied meaning of the characters used by the Prabowo - Gibran winning team. This can be a reference for various parties in the future to be able to use unique ways of campaigning that might get a lot of votes from the public. What Prabowo-Gibran has done is almost the same as what Ferdinand Marcos Jr. did. Therefore, the use of unique ways to campaign is one of the positive political strategies to attract public attention. In addition, the results of this study are so that readers can understand that various kinds of political strategies can coexist with the vision and mission of the presidential and vice presidential candidates.</p> <p>&nbsp;</p> Yarnis Yarnis, Nani Nurani Muksin ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://journal.uinsi.ac.id/index.php/lentera/article/view/8069 Tue, 25 Jun 2024 17:23:23 +0800 Social Interaction Dynamics in the Digital Era: A Case Study of Online Social Networks https://journal.uinsi.ac.id/index.php/lentera/article/view/8316 <p>This research aims to investigate the dynamics of social interaction in the digital era, particularly within the context of online social networking platforms, with a focus on the Islamic perspective. The method employed is a qualitative literature review, which aims to reorganize, synthesize, and analyze relevant literature on this research topic. The findings and conclusions related to the research topic are then compiled based on the analysis of the literature. The results and discussions highlight the role of social media, especially Instagram, as a primary stage for Islamic preaching, as well as the implications of social interaction dynamics within the religious context. Additionally, both the positive and negative impacts of social interaction in online social networks are presented, along with the challenges faced. The implications of the findings for our understanding of the dynamics of social interaction in online social networks from an Islamic perspective are also discussed. It is hoped that this research can provide profound insights into how social interaction in online social networks is understood from the Islamic standpoint while illustrating the complexity and dynamics of this phenomenon within the religious context.</p> Wahdiansyah Wahdiansyah, Muhammad Hilman Zidny ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://journal.uinsi.ac.id/index.php/lentera/article/view/8316 Tue, 25 Jun 2024 17:51:46 +0800 Public Relations Strategy For Promoting The Wardah Brand (Case Study Of Irian Supermarket Medan Tembung) https://journal.uinsi.ac.id/index.php/lentera/article/view/8502 <p><em>The purpose of this study is to examine the Public relations (PR) approach that the </em>Wardah<em> brand used to advertise its goods at the Irian Supermarket in Medan Tembung. The research methodology used was qualitative and descriptive in nature. Observation, interviews, documentation, and literature reviews from pertinent books and journals are some of the techniques used to gather data.</em> <em>The research results answered that Wardah's Brand Image Public Relations Strategy in promotion at Irian Supermarket Medan Tembung uses a Public Relations strategy, namely, 1) Strategy of Publicity, 2) Strategy of Persuasion, and 3) Strategy of Image. According to research, </em>Wardah<em> sends press releases emphasizing the benefits of its products in order to guarantee favorable publicity by using its strong ties with the local media. Furthermore, the company actively sponsors neighborhood events and activities inside the store, organizing unique discounts and events to draw in customers. Working together with prominent locals and influencers, participating in community events, and attending social gatherings all help to improve links with customers. Along with implementing a digital PR strategy, </em>Wardah<em> increased its online visibility through blogs, websites, and social media platforms while continuing to engage in active customer service. </em>Wardah<em> extensively advertises its items at Irian Supermarket Medan Tembung, building a positive Brand image and raising consumer awareness. The company focuses on in-supermarket product demonstrations, eye-catching layouts, and innovative web advertising.</em></p> Farah Fatimah Tanjung, Nurhanifah Nurhanifah ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://journal.uinsi.ac.id/index.php/lentera/article/view/8502 Tue, 25 Jun 2024 18:25:45 +0800 Analysis of Environmental Communication in Waste Management Efforts in Palu https://journal.uinsi.ac.id/index.php/lentera/article/view/7960 <p>This study aims to provide information and become a reference for other parties in developing effective communication methods in waste management. Thus, the waste problem in Palu City can be overcome more efficiently, and the community can be more aware of environmental cleanliness. By involving active participation from all parties, including the community and society, waste management efforts can succeed, and Palu City will become cleaner and healthier. The research method used is a qualitative method that produces descriptive data in the form of written or spoken words and observable behavior. This approach describes the social world from the point of view of the individual or the informant's interpretation in a scientific context. Informants were selected based on purposive sampling techniques with selection based on predetermined criteria, namely Seangle's permanent administrators, who have joined since the beginning of the community's establishment in 2017, the Palu City Environmental Agency, and participants in Seangle's work programs. The results showed that the work program carried out by Seangle had provided positive changes to people's habits, which, although not measured in concrete data, observationally look significant from time to time. The motivation given by Seangle through a persuasive attitude aroused community participation to build positive habits toward waste management in Palu City jointly.</p> Andi Akifah, Ferawaty Saldi, Fitriany Puspa Ningsih ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://journal.uinsi.ac.id/index.php/lentera/article/view/7960 Tue, 25 Jun 2024 17:54:22 +0800 Religious Tolerance Drives The Progress of Muhammadiyah Da'wah https://journal.uinsi.ac.id/index.php/lentera/article/view/8490 <p>Muhammadiyah proactively seeks to involve all segments of society in various educational and social activities. This approach not only strengthens the basis of tolerance and understanding between religious communities but also helps reduce prejudice and promote peaceful coexistence. Education is one of the most effective tools used by Muhammadiyah to spread the values ​​of tolerance. Schools and universities founded by this organization offer curricula that emphasize the importance of social harmony and diversity. This education is not limited to academic knowledge alone, but also involves extracurricular activities that promote interaction between students from various religious and ethnic backgrounds. The success of this approach can be seen not only from the harmony maintained between religious communities within Muhammadiyah but also from the recognition and appreciation received from the wider community. This proves that religion can be a positive force in a pluralistic society, supporting the idea that tolerance and harmony are the main pillars in building and maintaining a society.</p> Eka Danik Prahastiwi, Kabul Suprayitno, Yayan Wendahayu ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 https://journal.uinsi.ac.id/index.php/lentera/article/view/8490 Tue, 25 Jun 2024 18:12:00 +0800