Lentera: Jurnal Ilmu Dakwah dan Komunikasi

Semiotics Analysis of 'Gemoy' Animations Political Communication Strategy in Efforts to Change Prabowo-Gibran's Branding

Yarnis Yarnis, Nani Nurani Muksin — Tue, 25 Jun 2024 17:23:23 +0800

This research will focus on the symbolic interaction of the 'gemoy' character carried by the Prabowo-Gibran pair. This research uses a qualitative research method that uses a literature review by using various data and information about the "gemoy" character found in the media, both print and digital media. The data analysis used is semiotic analysis to analyze the meaning behind the 'gemoy' branding used by Prabowo-Gibran. The results of the study found that the political campaign strategy used by Prabowo-Gibran has a message meaning that the winning team is trying to show another character from Prabowo to attract the attention of young voters. The viral animated character also indirectly disguises Prabowo's figure who has been considered tough because he is a former military man. Therefore, many young voters on several social media accounts showed their support for Prabowo-Gibran by uploading 'gemoy' animated content. The purpose of this research is to find out in more detail the implied meaning of the characters used by the Prabowo - Gibran winning team. This can be a reference for various parties in the future to be able to use unique ways of campaigning that might get a lot of votes from the public. What Prabowo-Gibran has done is almost the same as what Ferdinand Marcos Jr. did. Therefore, the use of unique ways to campaign is one of the positive political strategies to attract public attention. In addition, the results of this study are so that readers can understand that various kinds of political strategies can coexist with the vision and mission of the presidential and vice presidential candidates.

Social Interaction Dynamics in the Digital Era: A Case Study of Online Social Networks

Wahdiansyah Wahdiansyah, Muhammad Hilman Zidny — Tue, 25 Jun 2024 17:51:46 +0800

This research aims to investigate the dynamics of social interaction in the digital era, particularly within the context of online social networking platforms, with a focus on the Islamic perspective. The method employed is a qualitative literature review, which aims to reorganize, synthesize, and analyze relevant literature on this research topic. The findings and conclusions related to the research topic are then compiled based on the analysis of the literature. The results and discussions highlight the role of social media, especially Instagram, as a primary stage for Islamic preaching, as well as the implications of social interaction dynamics within the religious context. Additionally, both the positive and negative impacts of social interaction in online social networks are presented, along with the challenges faced. The implications of the findings for our understanding of the dynamics of social interaction in online social networks from an Islamic perspective are also discussed. It is hoped that this research can provide profound insights into how social interaction in online social networks is understood from the Islamic standpoint while illustrating the complexity and dynamics of this phenomenon within the religious context.

Public Relations Strategy For Promoting The Wardah Brand (Case Study Of Irian Supermarket Medan Tembung)

Farah Fatimah Tanjung, Nurhanifah Nurhanifah — Tue, 25 Jun 2024 18:25:45 +0800

The purpose of this study is to examine the Public relations (PR) approach that the Wardah brand used to advertise its goods at the Irian Supermarket in Medan Tembung. The research methodology used was qualitative and descriptive in nature. Observation, interviews, documentation, and literature reviews from pertinent books and journals are some of the techniques used to gather data. The research results answered that Wardah's Brand Image Public Relations Strategy in promotion at Irian Supermarket Medan Tembung uses a Public Relations strategy, namely, 1) Strategy of Publicity, 2) Strategy of Persuasion, and 3) Strategy of Image. According to research, Wardah sends press releases emphasizing the benefits of its products in order to guarantee favorable publicity by using its strong ties with the local media. Furthermore, the company actively sponsors neighborhood events and activities inside the store, organizing unique discounts and events to draw in customers. Working together with prominent locals and influencers, participating in community events, and attending social gatherings all help to improve links with customers. Along with implementing a digital PR strategy, Wardah increased its online visibility through blogs, websites, and social media platforms while continuing to engage in active customer service. Wardah extensively advertises its items at Irian Supermarket Medan Tembung, building a positive Brand image and raising consumer awareness. The company focuses on in-supermarket product demonstrations, eye-catching layouts, and innovative web advertising.

Analysis of Environmental Communication in Waste Management Efforts in Palu

Andi Akifah, Ferawaty Saldi, Fitriany Puspa Ningsih — Tue, 25 Jun 2024 17:54:22 +0800

This study aims to provide information and become a reference for other parties in developing effective communication methods in waste management. Thus, the waste problem in Palu City can be overcome more efficiently, and the community can be more aware of environmental cleanliness. By involving active participation from all parties, including the community and society, waste management efforts can succeed, and Palu City will become cleaner and healthier. The research method used is a qualitative method that produces descriptive data in the form of written or spoken words and observable behavior. This approach describes the social world from the point of view of the individual or the informant's interpretation in a scientific context. Informants were selected based on purposive sampling techniques with selection based on predetermined criteria, namely Seangle's permanent administrators, who have joined since the beginning of the community's establishment in 2017, the Palu City Environmental Agency, and participants in Seangle's work programs. The results showed that the work program carried out by Seangle had provided positive changes to people's habits, which, although not measured in concrete data, observationally look significant from time to time. The motivation given by Seangle through a persuasive attitude aroused community participation to build positive habits toward waste management in Palu City jointly.

Religious Tolerance Drives The Progress of Muhammadiyah Da'wah

Eka Danik Prahastiwi, Kabul Suprayitno, Yayan Wendahayu — Tue, 25 Jun 2024 18:12:00 +0800

Muhammadiyah proactively seeks to involve all segments of society in various educational and social activities. This approach not only strengthens the basis of tolerance and understanding between religious communities but also helps reduce prejudice and promote peaceful coexistence. Education is one of the most effective tools used by Muhammadiyah to spread the values of tolerance. Schools and universities founded by this organization offer curricula that emphasize the importance of social harmony and diversity. This education is not limited to academic knowledge alone, but also involves extracurricular activities that promote interaction between students from various religious and ethnic backgrounds. The success of this approach can be seen not only from the harmony maintained between religious communities within Muhammadiyah but also from the recognition and appreciation received from the wider community. This proves that religion can be a positive force in a pluralistic society, supporting the idea that tolerance and harmony are the main pillars in building and maintaining a society.