PUBLIC RELATIONS SEBAGAI PROFESI

Abstract

 Practicion of public relations should be a manager that has a
managerial  ability,  and  has  a  tecnical  ability  in   communicating.  To make the situation of an effective communication can be created in an organization then there  are  some  requirements  that must be  had  by  a public  relation,  they  are  communication  and  relation,  the  nature  of humble,  conform  fast,  able  in  facing  everybody  who  has  variety  of characteristics  and  good  background  of  culture,  able  to  communicate well,  good  in  organizing  everything,  has  personality  integrity  even  in the profession or in personal life, has a strong imangination, also has to create and maintain a good image of organization, monitor the external opinion about anything related to the image, activity, and the interest of
company,  give  advice  to  the  management  side  about  any  important problems  of  communication,  and  provide  information  to  the  audience about the organization policy.

Key words: Communication, information, professionalism