KONSTRUKSI MEDIA MASSA DALAM PENGEMBANGAN DAKWAH

Abstract

As religion, Islamic proselytizing is a value that always move
adjusting toward a condition that always dynamic. Because of that the proselytizing that is done will always consider the material aspect that is being the information substance in the process. The proselytizing itself in substance is an actualisation of believes that is manifested in a system of human activity to do the process of social engineering through an effort
of affecting how to feel, think and act of human being on the individual landscape and socio cultural in order of amar ma’ruf nahi munkar. Mass media has a large enough role in engineering the pattern of social life. One of them is giving the religion knowledge. From the perspective of the interests, mass media is a transformation media that is realtively able to
spread information of the religious messages as an effort of forming and straightening of behavior. The construction of the news and framing of media  in  developing  the  proselytizing  cannot  be  separated  from  the strategy of the issue protrusion that is shown by the media reality. The impact  of  media  news  in  the  society  is  very  large  so  that  the  media position is being important. But it is highly dependent on how the media
has a commitment to build the religious dimension or on the contrary, also an effort of producing the works of journalistic which contain the proselytizing messages. This is aligned with a good cause of proselytizing activity is guiding someone to the direction of personal transformation through   behavior   improvement   that   is   built   by   the   religious
understanding quickly.

Key words:  construction, mass media, tranformation