PERAN MEDIA MASSA DALAM KOMUNIKASI POLITIK

Abstract

The existence of mass media in the context of political
communication has an important role. It is in accordance with the process of the authoritative political transformation to the reformation era which undoubtedly the expression freedom to be a basic of the formation of democratic citizen life. Mass media has an important role in delivering the political message to the public significantly, because the mass media has some advantages such as mass media has a broad range to the public and directly also immediately affects to the message receiver. In addition, the mass media affects the public about what they think important. The mass media indeed cannot determine what to think, but affect what to
think about. By choosing certain news and ignore others, media forms our world image as the media presents. Therefore, it is reasonable if the mass media involvement in the developing of certain political and democracy system is very crucial.