PREDICTING PREDICTING THE INTENTION OF PURCHASE OF COSMETIC PRODUCTS IN ISLAMIC COLLEGE STUDENTS IN BANYUMAS INDONESIA WITH HALAL LABELS AND THEORY PLANNED BEHAVIOR
Keywords:
Attitude, Subjective Norms, Behavioral Control, Halal Labels, Intention Purchase
Abstract
Cosmetics are products that can not be separated in everyday life. When planning a purchase is influenced cosmetics are products by several factors. This study uses the Theory of Planned Behavior, which is a theory that explains that behavior is formed because of intentions/interests that are influenced by attitudes, subjective norms, and behavioral control. In addition, this study uses the halal label as another independent variable. So the purpose of this study was to determine the effect of attitudes, subjective norms, behavioral control, and halal labels on the intention to purchase cosmetic products in Islamic Religious College Students in Banyumas, Indonesia. This research uses quantitative research methods. The population is Islamic Religious College Students in Purwokerto. The number of samples used is 397 respondents. The sample collection technique used probability sampling by means of proportionate stratified random sampling and other techniques, namely nonprobability sampling by means of purposive sampling. This research was analyzed by multiple linear regression methods. The results of this study indicate that partially and simultaneously attitudes, subjective norms, behavioral control, and halal labels have a positive effect on purchase intentions
Keywords: Attitude; Subjective Norms; Behavioral Control; Halal Labels; Intention Purchase
References
Amin, Mia Adisty and Lucky Rachmawati. 2020. “The Influence of Halal Label, Brand Image, and Online Consumer Review on Wardah Cosmetics Purchase Decisions”, Journal of Islamic Economics and Business , Vol. 3, No. 2.
Baihaqi, Aulya Rahman. Zulkarnain and Gatot Wijayanto. 2021. "Analysis of the Effect of Wardah Cosmetics Planned Behavioral Lip Cream on Online Purchase Intention and Consumer Buying Behavior ", Al- Iqtishad Journal Edition 17 , Vol. 1.
BPJPH. 2022. "Stipulated, Indonesian Halal Label Applies Nationally" https://kemenag.go.id/, accessed 27 March 2022, at 22.01 WIB.
Dian, Nur Ema Zakia and Rinaldi. 2020. "The Influence of Theory of Planned Behavior on Corruption Intentions of Intracampus Organizational Management", Journal of RAP (Actual Research on Psychology), Vol. 11, No. 2.
DS Ratnaningsih, Yunita Ramadhani and Edy Saptono. 2020. "Factors Influencing Intentions to Purchase Hankuspi Products: A Study of Women Entrepreneurs SMEs in Bekasi", Journal of Business and Economics , Vol. 27, No. 1.
Efendi, Riyanto. Sukidjo and Khairun Bahrun. 2020. " The Factors Of Intention To Buy Halal-Labeled Food On Muslim Students Yogyakarta, Indonesia", Scientific Journal of Islamic Economics , Vol. 6, No. 1.
Ghozali, Imam. 2018. Multivariate Application and Analysis With IBM SPSS 25 Program Edition 9 . Semarang: Undip Publishing Agency.
Hi, Adrian. 2018. " Determinants Of Halal Cosmetics Purchase Intention On Indonesian Female Muslim Customer ", Journal Of Entrepreneurship, Business And Economics , Vol. 6, No. 1.
Hidayati, Nur and Linda Yuliandani. 2020. "The Influence of Beauty Vloggers , Brand Image and Halal Labels on Interest in Buying Wardah Cosmetic Products", JSMA (Journal of Management and Accounting Science) , Vol. 12, No. 1.
Huda, Nurul. Hulmansyah and Nova Rini. 2018. "Factors Affecting Consumption Behavior of Halal Products Among Muslim Students", EKUITAS (Journal of Economics and Finance) , Vol. 2, No. 2.
Indonesia Sharia Economic Festival (ISEF). 2021. "Understanding the Halal Market at the Global Level", https://isef.co.id, accessed December 7, 2021, at 09.38 WIB.
Izzuddin, Ahmad. 2018. "The Influence of Halal Labels, Halal Awareness, and Food Ingredients on Interest in Buying Culinary Food", Journal of Science and Technology Research , Vol. 3, No. 2.
Jogiyanto, HM 2007. Behavioral Information Systems . Yogyakarta: CV. Andi Offset.
Kamal, Bahri. Ghea Dwi Rahmadiane and Erni Unggul Sedya Utami. 2019. " Analysis of Service Quality Siakad on User Satisfaction (Case Study: College Student Study Program account a nsi Pol i technique _ H a rap a n B e r s a ma) " , M on e x : Journal of Research Accounting Tegal Polytechnic , Vol. 8, No. 1.
Ministry of Industry. 2021. "Ministry of Industry: Improving the Competitiveness of Cosmetic SMEs, Ministry of Industry Intensifies Restructuring of Machinery and Equipment", https://kemenperin.go.id, accessed: December 3, 2021, at 10.46 WIB.
Kurniawan, Agung Widhi and Zarah Puspitanintyas. 2016. Quantitative Research Methods . Yogyakarta: Pandiva Books.
Kusnandar, Viva Budi. 2021. "A total of 86.88% of the Indonesian population is Muslim", https://databoks.katadata.co.id, accessed October 17, 2021, at 10.52 WIB.
Kusumastuti, Dani. 2020. "Interest in Buying Halal Products in Indonesia, Systematic Mapping Studies", MABSYA: Sharia Business Management Journal , Vol. 2.
LPPOM MUI. 2021. "Great Potential of the Global Halal Industry. Where is Indonesia's Position?", htt ps://www.halalmui.org , accessed December 7, 2021, at 09.28 WIB.
LPPOM MUI. 2021. "Beware, Avoid Haram and Impure Cosmetics", htt ps://www.halalmui.org , accessed December 7, 2021, at 20.31WIB.
LPPOM MUI. 2021. "These are the provisions for the MUI Halal Logo on Packaging", htt ps://www.halalmui.org , accessed December 17, 2021, at 05:57 WIB.
LPPOM MUI. 2021. "LPPOM MUI Webinar Discusses Implementation of Indonesian Cosmetic Product Regulations", htt ps://www . halalmui.org, accessed December 25, 2021, at 05:35 WIB.
Maghfiroh, Imroatul. A Khairuddin. and Wawan Juandi. 2020. "Behavioral Approaches in Overcoming Consumptive Behavior in Santri", Maddah Journal , Vol. 2, No. 2.
MUI. 2021. "Fatwa of the Indonesian Ulema Council Number 26 of 2013 concerning Halal Standards for Cosmetic Products and Their Use", http://mui.or.id, accessed 8 April 2022, 10:36 WIB.
Nanda, Kurnia Fitria and Retty Ikawati. 2020. "The Relationship of Mui Halal Label Perception on Interest in Buying Food Products in Students of the Faculty of Health Sciences, University of Muhammadiyah Surakarta", Journal of Food and Culinary , Vol. 3, No. 1.
Ningtyas, Yunita. Fitria, Dessy. Pradani, Yolanda Sryta. Mutohar. Arum, Nisa Puspita. and Maknum, Lu'luul. 2021. "Analysis of the Influence of Attitudes, Subjective Norms, and Perceptions of Behavioral Control on Consumer Purchase Interest in Halal Certified Products", Journal of Economics, Social and Humanities , Vol. 2. No. 8.
Niswah, Farokhah Muzayinatun. 2018. "The Relationship of Perception and Religiosity to the Decision to Purchase Cosmetics Without the Halal Label", Journal of Middle East and Islamic Studies , Vol. 5, No.1.
Nurhayati, Ade Kusumadewi. 2020. "Convenience and Price Perceptions of Interest in Using City Public Service Transportation Services in Purwakarta Regency", Eqien: Journal of Economics and Business , Vol. 7, No. 1.
Nusaresearch. 2020. "Report on Makeup Routine ", https://nusaresearch.net, accessed October 16, 2021, at 11.21 WIB.
Oktasari, Orin. 2018. "Cosmetic Business in Islamic Business Ethics", Al-Intaj Journal , Vol. 4, No. 1.
Purbohastuti, Arum Wahyuni and Hidayah, Asmi Ayuning. 2020. "Increasing Interest in Buying Shopee Products Through Celebrity Endorser ", Applied Business Journal , Vol. 4, No. 1.
Rosida, Rida. 2018. "Factors Affecting Intentions to Purchase Halal Cosmetics ( Survey on Muslim Women in West Java)", Journal of Islamic Economics and Business , Vol. 4, No. 2.
Safitri, Farizka Ananda. Hurwardani, Dewi. and Nisa, Khairun. 2020. " Halal Cosmetic Industry as a Global Market Trend ( Phenomenological Study on Muslim Students at the Islamic University of Malang)", Vol.1, No.1.
Simanihuruk, Role. Tamba, Dervish. and Sagala, Roslinda. 2021. "The Influence of Attitudes, Subjective Norms And Perceived Behavioral Control On Interest in Entrepreneurship With The Theory Of Planned Behavior Approach ", Vol. 21, No. 1.
Sugiyono. 2020. Quantitative, Qualitative, and R&D Research Methods . Bandung: Alphabeta Publisher.
Sulasih. 2017. "A Study of Price Perception, Packaging, Service Quality, Their Influence on Consumer Purchase Interests Typical of Central Java Bumiayu Processed Products", Journal of Management and Accounting Sciences Vol. 5, No. 1.
Suliyanto. 2011. Applied Econometrics: Theory & Application with SPSS . Yogyakarta: CV. Andi Offset.
Suryani, T. 2012. Consumer Behavior Implications in Marketing Strategy .Yogyakarta: Graha Ilmu.
Suryowati, Budi and Nurhasanah. 2020. "Halal Label, Halal Awareness, Religiosity, And Interest in Buying Halal Cosmetic Products", Journal of Management and Organization , Vol. 9, No. 11.
Tranggono, Retno Iswari and Latifah, Fatma. 2007. Cosmetic Science Handbook . PT Gramedia Pustaka Utama.
UIN Saizu Purwokerto. 2022. "History – UIN Saizu Purwokerto", https://uinsaizu.ac.id/sejarah/, accessed March 2, 2022, at 16.00 WIB.
Ump.ac.id. 2022. "University Profile - Muhammadiyah University of Purwokerto", https://ump.ac.id/, accessed March 2, 2022, at 16.40 WIB.
UNU Purwokerto. 2022. "UNU Purwokerto at a Glance – Nahdlatul Ulama University Purwokerto", https://unupurwokerto.ac.id/profil/sekilas-unu-purwokerto/, accessed March 2, 2022, at 16.43 WIB.
Wahyuningsih, Beautiful. 2018. "Consumer Intentions Towards Halal Cosmetics And Skincare Products In Indonesia: The Theory Of Planned Behavior Approach ", JEBA (Journal of Economics and Business Aseanomics) , Vol. 3, No. 1.
Wekke, Ismail Suardi. 2019. Islamic Economics Research Methods . Yogyakarta: Publisher Gawe Buku.
Witriyana, Yuwinda. Faisal, H. Ikhwan. and Rifani, Ahmad. 2019. "The Influence of Attitudes, Subjective Norms, and Behavioral Controls on Buying Interest
World Population Review. 2021. "Muslim Population By Country 2021", https://worldpopulationreview.com, accessed October 2, 2021, at 11.41 WIB.
Zabidi, Ahmad. 2020. "Social Groups in Society from the Perspective of Qs. Al-Maidah Verse 2‟", Borneo: Journal of Islamic Studies , Vol. 3, No. 2.
ZAP Beauty Index. 2020. "ZAP Beauty Index
Baihaqi, Aulya Rahman. Zulkarnain and Gatot Wijayanto. 2021. "Analysis of the Effect of Wardah Cosmetics Planned Behavioral Lip Cream on Online Purchase Intention and Consumer Buying Behavior ", Al- Iqtishad Journal Edition 17 , Vol. 1.
BPJPH. 2022. "Stipulated, Indonesian Halal Label Applies Nationally" https://kemenag.go.id/, accessed 27 March 2022, at 22.01 WIB.
Dian, Nur Ema Zakia and Rinaldi. 2020. "The Influence of Theory of Planned Behavior on Corruption Intentions of Intracampus Organizational Management", Journal of RAP (Actual Research on Psychology), Vol. 11, No. 2.
DS Ratnaningsih, Yunita Ramadhani and Edy Saptono. 2020. "Factors Influencing Intentions to Purchase Hankuspi Products: A Study of Women Entrepreneurs SMEs in Bekasi", Journal of Business and Economics , Vol. 27, No. 1.
Efendi, Riyanto. Sukidjo and Khairun Bahrun. 2020. " The Factors Of Intention To Buy Halal-Labeled Food On Muslim Students Yogyakarta, Indonesia", Scientific Journal of Islamic Economics , Vol. 6, No. 1.
Ghozali, Imam. 2018. Multivariate Application and Analysis With IBM SPSS 25 Program Edition 9 . Semarang: Undip Publishing Agency.
Hi, Adrian. 2018. " Determinants Of Halal Cosmetics Purchase Intention On Indonesian Female Muslim Customer ", Journal Of Entrepreneurship, Business And Economics , Vol. 6, No. 1.
Hidayati, Nur and Linda Yuliandani. 2020. "The Influence of Beauty Vloggers , Brand Image and Halal Labels on Interest in Buying Wardah Cosmetic Products", JSMA (Journal of Management and Accounting Science) , Vol. 12, No. 1.
Huda, Nurul. Hulmansyah and Nova Rini. 2018. "Factors Affecting Consumption Behavior of Halal Products Among Muslim Students", EKUITAS (Journal of Economics and Finance) , Vol. 2, No. 2.
Indonesia Sharia Economic Festival (ISEF). 2021. "Understanding the Halal Market at the Global Level", https://isef.co.id, accessed December 7, 2021, at 09.38 WIB.
Izzuddin, Ahmad. 2018. "The Influence of Halal Labels, Halal Awareness, and Food Ingredients on Interest in Buying Culinary Food", Journal of Science and Technology Research , Vol. 3, No. 2.
Jogiyanto, HM 2007. Behavioral Information Systems . Yogyakarta: CV. Andi Offset.
Kamal, Bahri. Ghea Dwi Rahmadiane and Erni Unggul Sedya Utami. 2019. " Analysis of Service Quality Siakad on User Satisfaction (Case Study: College Student Study Program account a nsi Pol i technique _ H a rap a n B e r s a ma) " , M on e x : Journal of Research Accounting Tegal Polytechnic , Vol. 8, No. 1.
Ministry of Industry. 2021. "Ministry of Industry: Improving the Competitiveness of Cosmetic SMEs, Ministry of Industry Intensifies Restructuring of Machinery and Equipment", https://kemenperin.go.id, accessed: December 3, 2021, at 10.46 WIB.
Kurniawan, Agung Widhi and Zarah Puspitanintyas. 2016. Quantitative Research Methods . Yogyakarta: Pandiva Books.
Kusnandar, Viva Budi. 2021. "A total of 86.88% of the Indonesian population is Muslim", https://databoks.katadata.co.id, accessed October 17, 2021, at 10.52 WIB.
Kusumastuti, Dani. 2020. "Interest in Buying Halal Products in Indonesia, Systematic Mapping Studies", MABSYA: Sharia Business Management Journal , Vol. 2.
LPPOM MUI. 2021. "Great Potential of the Global Halal Industry. Where is Indonesia's Position?", htt ps://www.halalmui.org , accessed December 7, 2021, at 09.28 WIB.
LPPOM MUI. 2021. "Beware, Avoid Haram and Impure Cosmetics", htt ps://www.halalmui.org , accessed December 7, 2021, at 20.31WIB.
LPPOM MUI. 2021. "These are the provisions for the MUI Halal Logo on Packaging", htt ps://www.halalmui.org , accessed December 17, 2021, at 05:57 WIB.
LPPOM MUI. 2021. "LPPOM MUI Webinar Discusses Implementation of Indonesian Cosmetic Product Regulations", htt ps://www . halalmui.org, accessed December 25, 2021, at 05:35 WIB.
Maghfiroh, Imroatul. A Khairuddin. and Wawan Juandi. 2020. "Behavioral Approaches in Overcoming Consumptive Behavior in Santri", Maddah Journal , Vol. 2, No. 2.
MUI. 2021. "Fatwa of the Indonesian Ulema Council Number 26 of 2013 concerning Halal Standards for Cosmetic Products and Their Use", http://mui.or.id, accessed 8 April 2022, 10:36 WIB.
Nanda, Kurnia Fitria and Retty Ikawati. 2020. "The Relationship of Mui Halal Label Perception on Interest in Buying Food Products in Students of the Faculty of Health Sciences, University of Muhammadiyah Surakarta", Journal of Food and Culinary , Vol. 3, No. 1.
Ningtyas, Yunita. Fitria, Dessy. Pradani, Yolanda Sryta. Mutohar. Arum, Nisa Puspita. and Maknum, Lu'luul. 2021. "Analysis of the Influence of Attitudes, Subjective Norms, and Perceptions of Behavioral Control on Consumer Purchase Interest in Halal Certified Products", Journal of Economics, Social and Humanities , Vol. 2. No. 8.
Niswah, Farokhah Muzayinatun. 2018. "The Relationship of Perception and Religiosity to the Decision to Purchase Cosmetics Without the Halal Label", Journal of Middle East and Islamic Studies , Vol. 5, No.1.
Nurhayati, Ade Kusumadewi. 2020. "Convenience and Price Perceptions of Interest in Using City Public Service Transportation Services in Purwakarta Regency", Eqien: Journal of Economics and Business , Vol. 7, No. 1.
Nusaresearch. 2020. "Report on Makeup Routine ", https://nusaresearch.net, accessed October 16, 2021, at 11.21 WIB.
Oktasari, Orin. 2018. "Cosmetic Business in Islamic Business Ethics", Al-Intaj Journal , Vol. 4, No. 1.
Purbohastuti, Arum Wahyuni and Hidayah, Asmi Ayuning. 2020. "Increasing Interest in Buying Shopee Products Through Celebrity Endorser ", Applied Business Journal , Vol. 4, No. 1.
Rosida, Rida. 2018. "Factors Affecting Intentions to Purchase Halal Cosmetics ( Survey on Muslim Women in West Java)", Journal of Islamic Economics and Business , Vol. 4, No. 2.
Safitri, Farizka Ananda. Hurwardani, Dewi. and Nisa, Khairun. 2020. " Halal Cosmetic Industry as a Global Market Trend ( Phenomenological Study on Muslim Students at the Islamic University of Malang)", Vol.1, No.1.
Simanihuruk, Role. Tamba, Dervish. and Sagala, Roslinda. 2021. "The Influence of Attitudes, Subjective Norms And Perceived Behavioral Control On Interest in Entrepreneurship With The Theory Of Planned Behavior Approach ", Vol. 21, No. 1.
Sugiyono. 2020. Quantitative, Qualitative, and R&D Research Methods . Bandung: Alphabeta Publisher.
Sulasih. 2017. "A Study of Price Perception, Packaging, Service Quality, Their Influence on Consumer Purchase Interests Typical of Central Java Bumiayu Processed Products", Journal of Management and Accounting Sciences Vol. 5, No. 1.
Suliyanto. 2011. Applied Econometrics: Theory & Application with SPSS . Yogyakarta: CV. Andi Offset.
Suryani, T. 2012. Consumer Behavior Implications in Marketing Strategy .Yogyakarta: Graha Ilmu.
Suryowati, Budi and Nurhasanah. 2020. "Halal Label, Halal Awareness, Religiosity, And Interest in Buying Halal Cosmetic Products", Journal of Management and Organization , Vol. 9, No. 11.
Tranggono, Retno Iswari and Latifah, Fatma. 2007. Cosmetic Science Handbook . PT Gramedia Pustaka Utama.
UIN Saizu Purwokerto. 2022. "History – UIN Saizu Purwokerto", https://uinsaizu.ac.id/sejarah/, accessed March 2, 2022, at 16.00 WIB.
Ump.ac.id. 2022. "University Profile - Muhammadiyah University of Purwokerto", https://ump.ac.id/, accessed March 2, 2022, at 16.40 WIB.
UNU Purwokerto. 2022. "UNU Purwokerto at a Glance – Nahdlatul Ulama University Purwokerto", https://unupurwokerto.ac.id/profil/sekilas-unu-purwokerto/, accessed March 2, 2022, at 16.43 WIB.
Wahyuningsih, Beautiful. 2018. "Consumer Intentions Towards Halal Cosmetics And Skincare Products In Indonesia: The Theory Of Planned Behavior Approach ", JEBA (Journal of Economics and Business Aseanomics) , Vol. 3, No. 1.
Wekke, Ismail Suardi. 2019. Islamic Economics Research Methods . Yogyakarta: Publisher Gawe Buku.
Witriyana, Yuwinda. Faisal, H. Ikhwan. and Rifani, Ahmad. 2019. "The Influence of Attitudes, Subjective Norms, and Behavioral Controls on Buying Interest
World Population Review. 2021. "Muslim Population By Country 2021", https://worldpopulationreview.com, accessed October 2, 2021, at 11.41 WIB.
Zabidi, Ahmad. 2020. "Social Groups in Society from the Perspective of Qs. Al-Maidah Verse 2‟", Borneo: Journal of Islamic Studies , Vol. 3, No. 2.
ZAP Beauty Index. 2020. "ZAP Beauty Index
Published
2024-12-16
How to Cite
Sulasih, S., Parno, P., & Novandari, W. (2024). PREDICTING PREDICTING THE INTENTION OF PURCHASE OF COSMETIC PRODUCTS IN ISLAMIC COLLEGE STUDENTS IN BANYUMAS INDONESIA WITH HALAL LABELS AND THEORY PLANNED BEHAVIOR. Indonesian Scientific Journal of Islamic Finance, 3(1), 83-104. https://doi.org/10.21093/inasjif.v3i1.9350
Section
Articles
Copyright (c) 2024 Indonesian Scientific Journal of Islamic Finance
This work is licensed under a Creative Commons Attribution 4.0 International License.
