Perlindungan Hukum Hak Cipta Dalam Komersialisasi Karya Sintetis Pada Era Deepfake AI di Indonesia

Abstract

The development of Artificial Intelligence (AI), especially deepfake technology, has created a significant transformation in the production process of digital works as well as raising new legal challenges in copyright in Indonesia. The ability of deepfake AI to produce synthetic works in the form of images, sounds, and audiovisuals with a high level of realism opens up wide commercialization opportunities in the creative industry, but on the other hand, it raises issues related to ownership, legal liability, and copyright protection for the works produced. This article aims to analyze the form of copyright legal protection against the commercialization of AI-based synthetic works in Indonesia and examine the extent to which the applicable positive legal arrangements are able to provide legal certainty on the ownership status and legal responsibility for the work. The research method used is normative juridical research with a legislative, conceptual, and analytical approach through literature studies on various regulations, legal doctrines, and scientific literature related to copyright and artificial intelligence. The results of the analysis show that Indonesia's positive law has not specifically regulated the legal status of AI-based synthetic works, causing a vacuum in norms and legal uncertainty. Therefore, adaptive copyright regulation reform is needed through the redefinition of the concept of creators, transparency of AI training data, digital identity protection, and strengthening AI governance to create a balance between technological innovation and legal protection.