Menciptakan Keunggulan Bersaing Berkelanjutan Berbasis Sumber Daya Manusia dalam Dunia Pendidikan
Keywords:
Study From Home, Teknologi, Manajemen Sumber Daya Manusia, Keunggulan Kompetitif
Abstract
The Covid-19 pandemic has changed many things, including the transition to conventional activities that must be done digitally. The Indonesian Ministry of Education and Culture has set a policy that education must continue during the pandemic but with a different system (study from home) by utilizing technology (online). Changes in the current era are forcing the world of education to change the old paradigm that puts humans not the main thing in an organization. Still, humans are now considered essential items in an organization. The new human paradigm is an important asset, so to create a competitive advantage in the world of education, the strategy used is a human resource management strategy. The method used in this research is the literature study or literature study. A reasonable and appropriate human resource management strategy that focuses on improving the capabilities and competencies of its human resources makes institutions engaged in education able to compete and survive changing conditions. For character building and performance, it can be done by applying KASAH (Knowledge, Ability, Skill, Attitude, Habit) to gain a competitive advantage.
References
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Pizzutilo, F., & Venezia, E. (2021). On the maturity of social responsibility and sustainability integration in higher education institutions: Descriptive criteria and conceptual framework. International Journal of Management Education, 19(3), 100515. https://doi.org/10.1016/j.ijme.2021.100515
Pratama, F. C. (2019). Customer Relationship Management Sebagai Strategi Mencapai Keunggulan Bersaing Berkelanjutan Penggilingan Padi. Ekonomi Bisnis, 24(2), 80–87.
Puspita, A., & Hadi, M. (2020). Pengaruh Inovasi Produk dan Harga terhadap Keunggulan Bersaing Berkelanjutan pada Pengguna Smartphone Xiaomi Redmi. Jurnal Aplikasi Bisnis, 5(2), 462–465.
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Rahayu, Y. (2016). Analisis Key Success Factors Sebagai Alat Mempertahankan Keunggulan Bersaing. Jurnal Ilmu Dan Riset Akuntansi (JIRA), 5(12).
Reuge, N., Jenkins, R., Brossard, M., Soobrayan, B., Mizunoya, S., Ackers, J., Jones, L., & Taulo, W. G. (2021). Education response to COVID 19 pandemic, a special issue proposed by UNICEF: Editorial review. International Journal of Educational Development, 87, 102485. https://doi.org/10.1016/j.ijedudev.2021.102485
Sandi, Q., Syukri, A., & Anwar, K. (2019). Manajemen Sumber Daya Manusia dalam Meningkatkan Keunggulan Kompetitif. Jurnal Kajian Pendidikan Islam Dan Studi Islam, 2(2), 63–84.
Shahin, D. Y. M. meligy. (2021). Evaluating Distance Learning Experience in Egyptian schools in light of the Corona crisis and its developments. International Journal of Research in Curriculum Instruction and Educational Technology, 7(1), 57–94. https://doi.org/10.21608/jrciet.2021.134634
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Sudrajat, I., Riza, H., Moehtadi, F., & Panggabean, L. (2020). Peran Iptekin dalam mengatasi COVID-19: pembelajaran dari beberapa negara. Jurnal Sistem Cerdas, 3(2), 112–122. https://doi.org/10.37396/jsc.v3i2.73
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Susan, E. (2019). Manajemen sumber daya manusia. Adaara: Jurnal Manajemen Pendidikan Islam, 9(2), 952–962.
Syah, R. H. (2020). Dampak Covid-19 pada Pendidikan di Indonesia: Sekolah, Keterampilan, dan Proses Pembelajaran. Jurnal Sosial Dan Budaya Syar-I, 7(5). https://doi.org/10.15408/sjsbs.v7i5.15314
Alam, G. M., & Asimiran, S. (2021). Online technology: Sustainable higher education or diploma disease for emerging society during emergency—comparison between pre and during COVID-19. International Journal of Technological Forecasting and Social Change, 172(July), 121034. https://doi.org/10.1016/j.techfore.2021.121034
Astini, Sari, N. K. (2020). Pemanfaatan Teknologi Informasi dalam Pembelajaran Tingkat Sekolah Dasar pada Masa Pandemi Covid-19. Jurnal Lembaga Penjaminan Mutu STKIP Agama Hindu Amlapura, 11(2), 13–25.
Awalia, M. L., Pratiwi, A. I., & Kironoratri, L. (2021). Analisis Penggunaan Aplikasi Pembelajaran Daring terhadap Minat Belajar Siswa di Karangmalang. Jurnal Basicedu, 5(5), 3940–3949.
Aziz, R., & Graharti, R. (2020). Karakteristik Klinis Corona Virus Disease ( COVID-19 ) pada Kasus Anak-Anak di Dunia. Medula, 10(3), 491–495.
Azlan, C. A., Wong, J. H. D., Tan, L. K., Muhammad Shahrun, M. S. N., Ung, N. M., Pallath, V., Tan, C. P. L., Yeong, C. H., & Ng, K. H. (2020). Teaching and learning of postgraduate medical physics using Internet-based e-learning during the COVID-19 pandemic – A case study from Malaysia. Physica Medica, 80, 10–16. https://doi.org/10.1016/j.ejmp.2020.10.002
Bahri, S., & Arafah, N. (2020). Analisis Manajemen SDM Dalam Mengembangkan Strategi Pembelajaran Di Era New Normal. Tafkir: Interdisciplinary Journal of Islamic Education, 1(1), 20–40.
Dalimunthe, M. B. (2017). Keunggulan Bersaing Melalui Orientasi Pasar dan Inovasi Produk. JKBM (Jurnal Konsep Bisnis Dan Manajemen), 3(2), 140–153.
Dwivedi, Y. K., Hughes, D. L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J. S., Gupta, B., Lal, B., Misra, S., Prashant, P., Raman, R., Rana, N. P., Sharma, S. K., & Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55(July), 102211. https://doi.org/10.1016/j.ijinfomgt.2020.102211
Emda, A. (2016). Strategi Peningkatan Kinerja Guru Yang Profesional. Lantanida Journal, 4(2), 111–117.
Esterwood, E., & Saeed, S. A. (2020). Past Epidemics, Natural Disasters, COVID19, and Mental Health: Learning from History as we Deal with the Present and Prepare for the Future. International Journal of Psychiatric Quarterly, 91(4), 1121–1133. https://doi.org/10.1007/s11126-020-09808-4
Fitriyani, Y., Fauzi, I., & Sari, M. Z. (2020). Motivasi Belajar Mahasiswa Pada Pembelajaran Daring Selama Pandemik Covid-19. Profesi Pendidikan Dasar, 7(1), 121–132. https://doi.org/10.23917/ppd.v7i1.10973
Guo, J., & Huang, J. (2021). Information literacy education during the pandemic: The cases of academic libraries in Chinese top universities. The Journal of Academic Librarianship, 47(4), 102363.
Hadi, S. (2019). Metodologi riset.
Kılınçel, Ş., Kılınçel, O., Muratdağı, G., Aydın, A., & Usta, M. B. (2021). Factors affecting the anxiety levels of adolescents in home-quarantine during COVID-19 pandemic in Turkey. International Journal of Asia-Pacific Psychiatry, 13(2), 1–6. https://doi.org/10.1111/appy.12406
Mardiyono, A. (2015). Pengaruh Orientasi Pasar, Pembelajaran Organisasi Terhadap Keunggulan Bersaing Dalam Meningkatkan Kinerja Pemasaran (Tinjauan Teoritis). Serat Acitya, 4(1), 48.
Miotto, G., Del-Castillo-Feito, C., & Blanco-González, A. (2020). Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage. Journal of Business Research, 112, 342–353.
Mok, K. H., Xiong, W., Ke, G., & Cheung, J. O. W. (2021). Impact of COVID-19 pandemic on international higher education and student mobility: Student perspectives from mainland China and Hong Kong. International Journal of Educational Research, 105(November 2020), 101718. https://doi.org/10.1016/j.ijer.2020.101718
Panda, S., Pandey, S. C., Bennett, A., & Tian, X. (2019). University brand image as competitive advantage: a two-country study. International Journal of Educational Management, 33(2), 234–251. https://doi.org/10.1108/IJEM-12-2017-0374
Pizzutilo, F., & Venezia, E. (2021). On the maturity of social responsibility and sustainability integration in higher education institutions: Descriptive criteria and conceptual framework. International Journal of Management Education, 19(3), 100515. https://doi.org/10.1016/j.ijme.2021.100515
Pratama, F. C. (2019). Customer Relationship Management Sebagai Strategi Mencapai Keunggulan Bersaing Berkelanjutan Penggilingan Padi. Ekonomi Bisnis, 24(2), 80–87.
Puspita, A., & Hadi, M. (2020). Pengaruh Inovasi Produk dan Harga terhadap Keunggulan Bersaing Berkelanjutan pada Pengguna Smartphone Xiaomi Redmi. Jurnal Aplikasi Bisnis, 5(2), 462–465.
Putria, H., Maula, L. H., & Uswatun, D. A. (2020). Analisis Proses Pembelajaran dalam Jaringan (Daring) Masa Pandemi Covid- 19 Pada Guru Sekolah Dasar. Jurnal Basicedu, 4(4), 861–870. https://doi.org/10.31004/basicedu.v4i4.460
Rahayu, Y. (2016). Analisis Key Success Factors Sebagai Alat Mempertahankan Keunggulan Bersaing. Jurnal Ilmu Dan Riset Akuntansi (JIRA), 5(12).
Reuge, N., Jenkins, R., Brossard, M., Soobrayan, B., Mizunoya, S., Ackers, J., Jones, L., & Taulo, W. G. (2021). Education response to COVID 19 pandemic, a special issue proposed by UNICEF: Editorial review. International Journal of Educational Development, 87, 102485. https://doi.org/10.1016/j.ijedudev.2021.102485
Sandi, Q., Syukri, A., & Anwar, K. (2019). Manajemen Sumber Daya Manusia dalam Meningkatkan Keunggulan Kompetitif. Jurnal Kajian Pendidikan Islam Dan Studi Islam, 2(2), 63–84.
Shahin, D. Y. M. meligy. (2021). Evaluating Distance Learning Experience in Egyptian schools in light of the Corona crisis and its developments. International Journal of Research in Curriculum Instruction and Educational Technology, 7(1), 57–94. https://doi.org/10.21608/jrciet.2021.134634
Sherlin, I. (2016). Pengaruh Inovasi Produk Dan Kinerja Pemasaran Terhadap Keunggulan Bersaing (Studi Kasus Industri Kecil Dan Menengah Batik Kerinci). Jurnal Benefita, 1(3), 105–112.
Sudrajat, I., Riza, H., Moehtadi, F., & Panggabean, L. (2020). Peran Iptekin dalam mengatasi COVID-19: pembelajaran dari beberapa negara. Jurnal Sistem Cerdas, 3(2), 112–122. https://doi.org/10.37396/jsc.v3i2.73
Suryatni, L. (2021). Teknologi Pendidikan Sebagai Pelaksanaan Sistem Informasi Dalam Perkuliahan Online Di Masa Pandemi Covid-19. JSI (Jurnal Sistem Informasi) Universitas Suryadarma, 8(1), 31–46.
Susan, E. (2019). Manajemen sumber daya manusia. Adaara: Jurnal Manajemen Pendidikan Islam, 9(2), 952–962.
Syah, R. H. (2020). Dampak Covid-19 pada Pendidikan di Indonesia: Sekolah, Keterampilan, dan Proses Pembelajaran. Jurnal Sosial Dan Budaya Syar-I, 7(5). https://doi.org/10.15408/sjsbs.v7i5.15314
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