Bibliometric: Halal Brand on Marketing Performance
Keywords:
Bibliometrik, Halal Brand, Marketing Performance
Abstract
The rapid development of the halal industry has positioned halal branding as a critical element in influencing consumer behavior and shaping marketing strategies. In the increasingly competitive global market, halal labeling and brand image significantly shape consumer trust and preferences, which subsequently impact a company's marketing performance. Despite its importance, research on how halal brands affect marketing performance remains limited. This study conducted a bibliometric analysis of halal brands and marketing performance by reviewing previous studies indexed in the Scopus database from reputable international journals. Using quantitative methods, the collected data provides a comprehensive overview of outputs, organizations, authorship, and topic characteristics, demonstrating the feasibility of bibliometric analysis. The research focuses on articles published between 2012 and 2022, utilizing search engines such as Google Scholar, Scopus, Elsevier (Science Direct), and Publish or Perish. Results show a growing academic interest in the relationship between halal brands and marketing performance, indicating the need for further research to deepen understanding in this area.
References
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Alryalat, S. A. S., Malkawi, L. W., & Momani, S. M. (2019). Comparing Bibliometric Analysis Using Pubmed, Scopus, and Web of Science Databases. Journal of Visualized Experiments, 152. https://doi.org/10.3791/58494
Amores-Salvadó, J., Castro, G. M. De, & Navas-López, J. E. (2014). Green Corporate Image: Moderating The Connection Between Environmental Product Innovation and Firm Performance. Journal of Cleaner Production, 83, 356–365. https://doi.org/10.1016/j.jclepro.2014.07.059
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Alryalat, S. A. S., Malkawi, L. W., & Momani, S. M. (2019). Comparing Bibliometric Analysis Using Pubmed, Scopus, and Web of Science Databases. Journal of Visualized Experiments, 152. https://doi.org/10.3791/58494
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Bukhari, S. F. H., Woodside, F. M., Hassan, R., Shaikh, A. L., Hussain, S., & Mazhar, W. (2019). Is Religiosity an Important Consideration in Muslim Consumer Behavior: Exploratory Study in The Context of Western Imported Food in Pakistan. Journal of Islamic Marketing, 10(4), 1288–1307. https://doi.org/10.1108/JIMA-01-2018-0006
Choi, N. H., & Rahman, M. M. (2018). Muslim Consumer’s Identification With And Loyalty to Halal Brand. Journal of Distribution Science, 16(8), 29–37. https://doi.org/10.15722/jds.16.8.201808.29
Eisingerich, A. B., Auh, S., & Merlo, O. (2014). Acta Non Verba? The Role of Customer Participation and Word of Mouth in the Relationship Between Service Firms’ Customer Satisfaction and Sales Performance. Journal of Service Research, 17(1), 40–53. https://doi.org/10.1177/1094670513490836
Esteban-Sanchez, P., de la Cuesta-Gonzalez, M., & Paredes-Gazquez, J. D. (2017). Corporate Social Performance and its Relation With Corporate Financial Performance: International Evidence in The Banking Industry. Journal of Cleaner Production, 162(2), 1102–1110. https://doi.org/10.1016/j.jclepro.2017.06.127
Falagas, M. E., Charitidou, E., & Alexiou, V. G. (2008). Article and Journal Impact Factor in Various Scientific Fields. The American Journal of the Medical Sciences, 335(3), 188–191. https://doi.org/10.1097/MAJ.0B013E318145ABB9
Farias, S. A. de, Aguiar, E. C., & Melo, F. V. S. (2014). Store Atmospherics and Experiential Marketing: A Conceptual Framework and Research Propositions for An Extraordinary Customer Experience. International Business Research, 7(2), 87–99. https://doi.org/10.5539/ibr.v7n2p87
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements f oStrategic Social Media Marketing: A Holistic Framework. Journal of Business Research, 70, 118–126. https://doi.org/10.1016/j.jbusres.2016.05.001
Feng, H., Morgan, N. A., & Rego, L. L. (2015). Marketing Departement Power and Firm Performance. Jurnal of Marketing, 79(5), 1–20. https://doi.org/10.1509/jm.13.0522
Frambach, R. T., Fiss, P. C., & Ingenbleek, P. T. M. (2016). How Important Is Customer Orientation For Firm Performance? A Fuzzy Set Analysis of Orientations, Strategies, and Environments. Journal of Business Research, 69(4), 1428–1436. https://doi.org/10.1016/j.jbusres.2015.10.120
Grimmer, M., & Bingham, T. (2013). Company Environmental Performance and Consumer Purchase Intentions. Journal of Business Research, 66(10), 1945–1953. https://doi.org/10.1016/j.jbusres.2013.02.017
Handriana, T., Yulianti, P., Kurniawati, M., Arina, N. A., Aisyah, R. A., Ayu Aryani, M. G., & Wandira, R. K. (2020). Purchase Behavior of Millennial Female Generation on Halal Cosmetic Products. Journal of Islamic Marketing, 12(7), 1295–1315. https://doi.org/10.1108/JIMA-11-2019-0235
Herrera-Franco, G., Montalván-Burbano, N., Carrión-Mero, P., Apolo-Masache, B., & Jaya-Montalvo, M. (2020). Research Trends in Geotourism: A Bibliometric Analysis Using The Scopus Database. Geosciences (Switzerland), 10(10), 1–29. https://doi.org/10.3390/geosciences10100379
Hidayat, T., Juwaini, A., & Rahwidhiyasa, P. (2023). Pentingnya Literasi Halal dalam Upaya Meningkatkan Ekonomi Indonesia. KNEKS, Komite Nasional Ekonomi Dan Keuangan Syariah, 4.
Hsu, L. C., & Wang, C. H. (2012). Clarifying the Effect of Intellectual Capital on Performance: The Mediating Role of Dynamic Capability. British Journal of Management, 23(2), 179–205. https://doi.org/10.1111/j.1467-8551.2010.00718.x
Järvinen, J., & Karjaluoto, H. (2015). The Use of Web Analytics for Digital Marketing Performance Measurement. Industrial Marketing Management, 50, 117–127. https://doi.org/10.1016/j.indmarman.2015.04.009
Katsikeas, C. S., Morgan, N. A., Leonidou, L. C., & Hult, G. T. M. (2016). Assessing Performance Outcomes in Marketing Constantine. Journal of Marketing, 80(2), 1–20. https://doi.org/10.1509/jm.15.0287
Kazancoglu, Y., Kazancoglu, I., & Sagnak, M. (2018). A New Holistic Conceptual Framework for Green Supply Chain Management Performance Assessment Based on Circular Economy. Journal of Cleaner Production, 195, 1282–1299. https://doi.org/10.1016/j.jclepro.2018.06.015
Khan, N., Sarwar, A., & Tan, B. C. (2021). Determinants of Purchase Intention of Halal Cosmetic Products Among Generation Y Consumers. Journal of Islamic Marketing, 12(8), 1461–1476. https://doi.org/10.1108/JIMA-11-2019-0248
Kim, W. G., Lim, H., & Brymer, R. A. (2015). The Effectiveness of Managing Social Media on Hotel Performance. International Journal of Hospitality Management, 44, 165–171. https://doi.org/10.1016/j.ijhm.2014.10.014
Lai, K. hung, & Wong, C. W. Y. (2012). Green Logistics Management and Performance: Some Empirical Evidence From Chinese Manufacturing Exporters. Omega, 40(3), 267–282. https://doi.org/10.1016/j.omega.2011.07.002
Leonidou, L. C., Leonidou, C. N., Fotiadis, T. A., & Zeriti, A. (2013). Resources and Capabilities as Drivers of Hotel Environmental Marketing Strategy: Implications For Competitive Advantage and Performance. Tourism Management, 35, 94–110. https://doi.org/10.1016/j.tourman.2012.06.003
Lestari, F., Hertina, Ritia, L., Riandika, I. N., & Mas’Ari, A. (2020). Impact of Halal Labeling on Brand Image O=on Cosmetic Product. IEEE International Conference on Industrial Engineering and Engineering Management, 2020-Decem, 883–887. https://doi.org/10.1109/IEEM45057.2020.9309916
Martin, S. L., & Javalgi, R. R. G. (2016). Entrepreneurial Orientation, Marketing Capabilities and Performance: The Moderating role of Competitive Intensity on Latin American International New Ventures. Journal of Business Research, 69(6), 2040–2051. https://doi.org/10.1016/j.jbusres.2015.10.149
Mikalef, P., Krogstie, J., Pappas, I. O., & Pavlou, P. (2020). Exploring The Relationship Between Big Data Analytics Capability and Competitive Performance: The Mediating Roles Of Dynamic and Operational Capabilities. Information and Management, 57(2). https://doi.org/10.1016/j.im.2019.05.004
Morgan, N. A., Katsikeas, C. S., & Vorhies, D. W. (2012). Export Marketing Strategy Implementation, Export Marketing Capabilities, and Export Venture Performance. Journal of the Academy of Marketing Science, 40(2), 271–289. https://doi.org/10.1007/s11747-011-0275-0
Muller, E., & Peres, R. (2019). The Effect of Social Networks Structure on Innovation Performance: A Review and Directions For Research. International Journal of Research in Marketing, 36(1), 3–19. https://doi.org/10.1016/j.ijresmar.2018.05.003
Neiger, B. L., Thackeray, R., van Wagenen, S. A., Hanson, C. L., West, J. H., Barnes, M. D., & Fagen, M. C. (2012). Use of Social Media in Health Promotion: Purposes, Key Performance Indicators, and Evaluation Metrics. Health Promotion Practice, 13(2), 159–164. https://doi.org/10.1177/1524839911433467
Ngo, L. V., & O’Cass, A. (2012). In Search of Innovation and Customer-Related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions. Journal of Product Innovation Management, 29(5), 861–877. https://doi.org/10.1111/j.1540-5885.2012.00939.x
Oklevik, O., Gössling, S., Hall, C. M., Steen Jacobsen, J. K., Grøtte, I. P., & McCabe, S. (2019). Overtourism, Optimisation, and Destination Performance Indicators: A Case Study of Activities in Fjord Norway. Journal of Sustainable Tourism, 27(12), 1804–1824. https://doi.org/10.1080/09669582.2018.1533020
Paniagua, J., & Sapena, J. (2014). Business Performance and Social Media: Love or Hate? Business Horizons, 57(6), 719–728. https://doi.org/10.1016/j.bushor.2014.07.005
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2025-03-21
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