Study of Ustaz Hanan Attaki's Da'wah Message on the Instagram Account @hanan_attaki
Keywords:
Da'wah, Da'i, Instagram Media
Abstract
The sophistication of digital media encourages the participation of da'i and enlivens the da'wah event through various Islamic content displayed. This phenomenon opens up opportunities to maximize amar makruf and nahi munkar practically through digital platforms that are democratic and open. Therefore, this research examines Ustad Hanan Attaki's preaching message on the Instagram account @hanan_attaki through content containing aqidah, sharia and moral values displayed in his video reel on Instagram media. This research is qualitative research that applies descriptive and analytical methods in studying Ustad Hanan Attaki's preaching message. Meanwhile, the data collection technique includes selecting content that is relevant to the da'wah message containing the values of faith, sharia and morals on the Instagram account @hanan_attaki as primary data. Secondary data includes journals, the internet and digital traces of Ustad Hanan Attaki. The da'wah theory used in analyzing Hanan Attaki's preaching material contains elements of faith, sharia and morals. The results of this research found that the use of Instagram media on the @hanan_attaki account creates a polite religious climate through creative delivery of da'wah. The narrative video reel displayed is able to represent the values of faith, sharia and morals so as to provide enlightenment amidst the rush of information in today's digital world.
Keywords : Da'wah, Da'i, Instagram Media.
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Zainuddin. (2004). Al Islam I: Aqidah and Worship . Faithful Library.
https://ejournal.uinsaizu.ac.id/index.php/raushanfikr/article/view/2206
Abdurrahman, MS (2020). Young Generation, Islamic Religion, and New Media (Qualitative Study of Religious Behavior in the Hijrah Youth Movement Shift, Bandung City).
Anida (Actualization of the Nuances of Da'wah Science) , 20 (1), 46–63. http://journal.uin
sgd.ac.id/index.php/anida/article/view/8713
Abdussamad, Z. (2021). Qualitative Research Methods, . Syakir Media Press.
Achfandhy, MI, & Chairunnisa, MR (2022). Interactive Da'wah Communication of UstazSyam on
TikTok. LANTERN , 65–82. http://journal.uinsi.ac.id/index.php/lentera/article/view/5280
APJII. (2023). Association of Internet Users in Indonesia.
https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjY2tbHmqiAAxWsxzgGHczrCrMQFnoECBEQAQ&url=https%3A%2F%2Fapjii.or.id%
2Fberita%2Fd%2Fsurvey-apjii-internet-users-in-Indonesia-reach-215-million-people&usg=AOvVaw1swMjPcK
Aziz, A. (2004). Da'wah Science. Kencana Prenada Media Group.
Emzir. (2011). Qualitative Research Methodology Data Analysis, cet 2 . PT RajaGrafindo Persada.
Handaru, BIW (2021). Religious Challenges in the Era of Globalization: Analysis of
Communication Strategies, Characteristics and Da'wah Materials. El Madani: Journal of Islamic Da'wah and Communication , 2 (01), 1–24. https://journal.ptiq.ac.id/index.php/elmadani/article/view/188
Haryadi, D. (2020). New Religious Authority: Habituation and the Da'wah Arena in the Digital Era. Islamic
Insights Journal, 2 (2), 69–82. https://pdfs.semanticscholar.org/935b/88dee05ed2aaf27cef454481937646
978700.pdf
Herrera, L., & Bayat, A. (2010). Conclusion: Knowing Muslim Youth. In Being young and Muslim in neoliberal times: New cultural politics in the Global South and North. Oxford University Press.
https://books.google.com/books?hl=en&lr=&id=F_pQEAAAQBAJ&oi=fnd&pg=PA355&dq=Linda+Herrera+dan+Asef+Bayat,+conclusion:+Knowing+Muslim+Youth&ots=m7Bc5W4RHZsig=f0vij6sAhjMyL72tSJHJyEpkGVA
Hidayat, M. (2020). “Preaching on Social Media.” https://doi.org/10.31219/osf.io/sp25v
John, W Anderson and Eickelman, F.D. (1999). New Media in the Muslim World: The Emerging Public Sphere. Indiana University Press.
Peace of Heart. (nd). https://www.instagram.com/Reel/UiTWhYYL/?Igshid=Mzriodbinwfiza==
Maghfirah, F., Andriani, F., & Mirzal, H. (2021). Social Media as a Medium of Da'wah:
Religious Transformation among Online Da'wah Audience on TikTok Platform. LANTERN , 5 (1).
http://journal.uinsi.ac.id/index.php/lentera/article/view/3090
Makbuloh, D. (2011). Islamic Religious Education (New Directions for the Development of Knowledge and Personality in Higher Education), PT RajaGrafindo Persada.
Marwantika, AI (2021). Trends in Digital Da'wah Studies in Indonesia. FICOSIS , 1 .
https://prosiding.iainponorogo.ac.id/index.php/ficosis/article/view/37
Mazaya, V. (2022). Smart Da'wah in the Era of Society 5.0: Virtual Daiin New Media. Journal of Da'wa and Communication , 2 . https://e-journal.iainpekalongan.ac.id/index.php/iqtida/article/view/5366
Mubarak, MA (2022). Preachers' Perspective about Content Manipulation for Da'wah on Social Media. LANTERN , 21–38. http://journal.uinsi.ac.id/index.php/lentera/article/view/4570
Muhlis, M., Jasad, U., & Halik, A. (2018). The Phenomenon of Facebook as a New Communication Media. Journal of Islamic Discourse , 6 (1), 19–35. https://doi.org/10.24252/jdi.v6i1.6759
Mujahid, AF, & Arif, MF (2022). Content Analysis of Da'wah Messages Contained in the Instagram@ Shiftmedia Account. Id. Journal of Islamic Broadcasting Communication Research , 2 (2), 105–110. https://journals.unisba.ac.id/index.php/JRKPI/article/view/1471
Mujieb, A. (2000). Dictionary of Fiqh Terms . Paradise Library.
Muna, AA (2020). Religious Expressions of Hijrah Celebrities: A Form of 'Accommodating Protest' and the Political Economy of 'Public Piety.' Journal of Interdisciplinary Islamic Studies ,
5 (1), 1–16. http://ejournal.uin-suka.ac.id/pasca/jkii/article/view/1134
Munir, M. (2006). Da'wah Management . Prenada Media.
Muthohirin, N. (2021). Da'wa in Social Media: The Views of Ustaz Hanan Attaki and Felix Siauw to The Hijrah Phenomenon. Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies , 17 (2), 249–270.
https://journal.umy.ac.id/index.php/afkaruna/article/view/12671
Mutmainah, S., Masruroh, SA, Moefad, AM, & Muwahhidah, I. (2022). Online Da'wah on Social Media: Personal Branding of a Female Celebrity Preacher on Instagram.
LANTERN , 39–63. http://journal.uinsi.ac.id/index.php/lentera/article/view/4803
Ni'amah, LU, & Putri, SAR (2019). Dai and the Use of Instagram: Challenges of Da'wah Moderation in the Digital Era. Journal of Islamic Communication , 9 (2), 264–290. https://scholar.archive.org/work/mty3aarj2rgixiih5hsgphklk4/access/wayback/http://jki.uinsby.ac.id/index.php/jki/article/download/201/144
Parhan, M., & Alifa, S. (2020). Analysis of Hanan Attaki's New Da'wah Method in the Era of Media Convergence (Descriptive Study of the Instagram @ hanan_attaki Account). Communidad: Communication Media and Da'wah, 10 (2), 175–196 . http://ejurnal.iainpare.ac.id/index.php/komunida/article/view/1515Just trust God with the affairs of our lives . (nd). https://www.instagram.com/reel.CiCmcPYV5C/?igshid=MzRIODBiNWFIZA==)
Piliang, YA (2011). Shadows of God, Religion and Imagination (H. Suteja (Ed.); 1st ed.). Mizan
Publica. http://www.mizan.com
Rubawati, E. (2018). New Media: Challenges and Opportunities for Da'wah. Journal of Communication Studies , 2
(1). https://ejournal.unitomo.ac.id/index.php/jsk/article/view/586
Sabini Ahmad, WA and KA (2020). Implementation of Healthy and Educational
Religious and Cultural Content at Broadcasting Institutions in West Java. Digilib.Uin.Sgd.Ac.Id.
http://digilib.uinsgd.ac.id/31138/1/Article Ilmiah_Konten Agama_Penyiaran Ahmad Sarbini%2C Aep%2C Aep et al.pdfSaerozi. (2013). Da'wah Science . Wave.
Salam, A., Amin, M., & Tajibu, K. (2020). Da'wah via YouTube (Analysis of Ustaz Hanan Attaki's Da'wah Message). Washiyah: Journal of Da'wah and Communication Studies , 1 (3). https://journal3.uin-alauddin.ac.id/index.php/washiyah/article/view/16233The most important almsgiving is almsgiving in the month of Ramadan . (nd). https://www.instagram.com/Reel/BiBuuYU/?Igshid=UyTeGbinwfiza==
Prayer as a Heart Cleanser. (nd). https://www.instagram.com/Reel/Ccaylgudhpk/?Igshid=Mzriodbinwfiza==
Shaleh, H. (2000). Islamic Studies and Insight Development . Logos Discourse of Science.
Stellarosa, Y., Utari, DA, & Zaki, MY (2022). USE OF THE INSTAGRAM@HANAN_ATTAKI ACCOUNT A
S A DAKWAH MEDIA. Communications , 4 (2), 135–154. http://journal.unj.ac.id/unj/index.php/communications/article/view/25360
Wahab, NA, Muhamad, N., & Ismail, MS (2019). Social Media As A Medium Of Da'wah Today [Social Media As A Medium Of Da'wah Nowadays]. AL-QIYAM International Social Science and Humanities Journal , 2 (1), 14–23. http://www.al-qiyam.net/index.php/isshj/article/view/35
Zainuddin. (2004). Al Islam I: Aqidah and Worship . Faithful Library.
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