The Reception Analysis of the Content of Many Children Many Sustenance on Instagram @Magdaleneid
Abstract
Social media is interactive, allowing people to interact with each other and have the right and freedom to express themselves. One of the uploads on Instagram social media @magdakeneid regarding a statement by a content writer who explained that the saying 'Many Children Many Sustenance' is no longer relevant today. This content has various opinions, especially for women. This study wants to determine how the audience understands and accepts content that contradicts the saying 'many children many sustenance' on social media. This study aims to determine the audience's understanding and acceptance of the content “Not All Women Relate to the Proverb Many Children Many Sustenance, Including Me” on Instagram @magdaleneid. This research uses qualitative research methods by conducting interviews with eleven informants from the audience who are mothers who follow and read @magdaleneid Instagram posts with different socio-cultural backgrounds. The data obtained was then analyzed using Stuart Hall's reception analysis method. The research shows that there are various interpretations of the audience in interpreting the content “Not All Women Relate to the Proverb Many Children Many Sustenance, Including Me” based on their social and cultural backgrounds. In this study, it can be seen that 9 out of 11 sources are in the dominant hegemonic position, 1 source is in the negotiated position, and 1 source is in the oppositional position. The positions chosen by the informants based on their respective opinions also show that contextual factors influence the audience's acceptance of media texts. This research is expected to build public awareness of the impact of social media in disseminating and promoting certain messages, including proverbs or narratives related to gender and family issues.
Copyright (c) 2024 Lentera: Jurnal Ilmu Dakwah dan Komunikasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Penulis yang menerbitkan artikel di Lentera: Jurnal Ilmu Dakwah dan Komunikasi setuju dengan ketentuan berikut:
- Penulis memiliki hak cipta artikel dan memberikan hak jurnal untuk publikasi pertama dengan karya yang secara simultan dilisensikan di bawah CC-BY-SA atau The Creative Commons Attribution – ShareAlike Licence.
- Penulis dapat membuat perjanjian kontrak tambahan yang terpisah untuk distribusi non-eksklusif versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan atas publikasi awalnya di jurnal ini.
- Penulis diizinkan dan didorong untuk memposting pekerjaan mereka secara online (misalnya, dalam repositori institusional atau di situs web mereka) sebelum dan selama proses pengajuan, karena dapat menyebabkan pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan (Lihat The Effect of Open Access)
Authors who publish articles in Lentera: Jurnal Ilmu Dakwah dan Komunikasi agree to the following terms:
- Authors retain copyright of the article and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA or The Creative Commons Attribution–ShareAlike License.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
.png)
