Persuasive Communication Style in the Qur'an: Analysis Based on the Stages of Revelation
Keywords:
Persuasive communication, Qur'an, Makkiyah-Madaniyah, Tadarruj, Islamic communication
Abstract
This article examines the persuasive communication style in the Qur'an with an emphasis on the dynamics of the stages of revelation, especially in the context of the Makkiyah and Madaniyah periods. This research departs from the assumption that the Qur'an is not only a normative text, but also a divine communication medium that has a persuasion strategy that is adaptive to the social conditions of the ummah. Using a thematic interpretation approach (maudhu'i) and communication analysis, this study traces the patterns of persuasion used in Qur'anic verses, such as narratives, dialogues, parables, threats (tarhīb), good news (targhīb), and rational argumentation.
Research shows that the Qur'an has a systematic and adaptive persuasive communication strategy, which is reflected in the integration of ethos, pathos, and logos elements. In the Makkiyah phase, the communication of the Qur'an tends to be emotional and spiritual, while in the Madaniyah phase it is more rational and normative. In addition, the concept of tadarruj shows that the Qur'an applies a gradual communication strategy in shaping social change. This research confirms that the Qur'an can be understood as a contextual and transformative model of persuasive communication, and contributes to the development of interdisciplinary Islamic communication studies.
References
Al-Qur’an Al-Karin
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Abu al-Fida’ Ismail bin Umar bin Katsir al-Qurasyiy al-Dimisyq. 1999. Tafsir Al-Qur’an Al-Azhim. Dar al-Thayyibah.
Abu Zaid, N.H. 1994. Naqdal-Khiṭābal-Dīnī. Cairo: Sina Publishing.
Ahmad Zain Sarnoto, dkk. 2025. “KAJIAN AYAT MAKKIYAH DAN MADANIYAH MENURUT PEMIKIRAN ORIENTALIS DAN OKSIDENTALIS.” Indo-MathEdu Intellectuals Journal 6 (1): 417-429. https://doi.org/http://doi.org/10.54373/imeij.v6i1.
Aksin Wijaya. 2009. Arah Baru Studi Ulum Al-Qur’an Memburu Pesan Tuhan Di Balik Fenomena Budaya. Yogyakarta: Pustaka Pelajar.
Al-Qurtubi, Abu Abdillah Muhammad bin Ahmad al-Ansari. 1987. “Al-Jami’ Al-Ahkam Al-Qur’an.” In Juz V, Jilid 5, 323. Beirut.
Al-Zuhaili, Wahbah. 2009. “Al-Tafsir Al-Munir Fi Al-‘Aqidah Wa Al-Syari‘ah Wa Al-Manhaj.” In IV, 42. Damaskus: Dar al-Fikr.
AlHafid, Radhi. 1994. “Nilai-Nilai Edukatif Kisah Al-Qur’an.” IAIN Sunan Kalijaga.
Chalik, Siti Aisyah, and Sri Wahyuni. 2025. “Abrogation Without Replacement in the Qur ’ an : Rethinking Al-Tadarruj Fi Al- Tashrī ‘” 9 (1): 53–64. https://doi.org/10.4324/9780203096208.9.
Dr. Mohamad Abdullah Alsaied, Prof. Hady Hussein Abdalla Farag. 2025. “Analysis of the Alignment of Speech with the Requirements of Context in the Qur’an A Methodological and Foundational Study.” Postshumanism 5 (4): 374–406. https://doi.org/https://doi.org/10.63332/joph.v5i4.1078.
Eni Zulaiha. 2024. “Prophet Muhammad’s Communication Strategy Perspective of Tafsir Maudu’i Al- Wajiz.” IJNI: International Journal of Nusantara Islam 12 (1): 77–88. https://doi.org/DOI : 10.15575/Ijni.v12i1.31073.
Hamzah Tacong, Halimah Basri, Syamsul Qamar. 2025. “AQSAM AL-QUR’AN: FUNGSI RETORIS DAN TEOLOGIS SUMPAH DALAM PENGUATAN HUJJAH WAHYU.” IMTIYAZ: Jurnal Ilmu Keislaman 9 (3): 473–89.
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Ibrahim Ostaie. 2024. “Pillars and Methods of Discourse and Persuasion in the Holy Quran.” QURANICA - International Journal of Quranic Research 16 (139–161).
Islamicus, Habibia, Beauties Of, T H E Selected, Marvelous In, T H E Holy, and Rehtorical Study. 2022. “HABIBIA ISLAMICUS ( The International Journal of Arabic &Islamic Research) (Quarterly) Trilingual (Arabic, English, Urdu)” 6 (2): 19–28.
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Jufri Hasani Z. 2021. “Implementasi Komunikasi Persuasif Qurani Dalam Dakwah.” Jurnal Peurawi: Media Kajian Komunikasi Islam 4 (1): 43–60.
M. Alsaied et al. 2025. “Analysis of the Alignment of Speech with the Requirements of Context in the Qur’an A Methodological and Foundational Study.” Journal of Posthumanism 5 (4). https://doi.org/https://doi.org/10.63332/joph.v5i4.1078.
M. Quraish Shihab, Nasaruddin Umar, dkk. 1999. Sejarah Dan Ulumul Qur’an. Edited by Azyumardi Azra. Jakarta: Pustaka Firdaus.
M. Quraish Shihab. 1996. Wawasan Alqur’an Tafsir Tematik Atas Pelbagai Persoalan Umat. Bandung: Mizan Media Utama.
———. 1997. Mukjizat Al-Qur’an Di Tinjau Aspek Kebahasaan, Isyarat Ilmiah, Dan Pemberitaan Gaib. Bandung: Mizan.
Meidy Aisyah. 2022. “ETHOS, PATHOS, LOGOS DAN KOMUNIKASI PUBLIK: A SYSTEMATIC LITERATURE REVIEW.” Jurnal Darma Agung 30 (3): 442–69.
Muhamad Faizin. 2022. “PENGGUNAAN GAYA KOMUNIKASI INSANI MENURUT AL-QUR’AN (DITINJAU DARI ILMU BALAGHAH).” ANSIRU PAI : Pengembangan Profesi Guru Pendidikan Agama Islam 6 (2): 167–78. https://doi.org/http://dx.doi.org/10.30821/ansiru.v6i2.14810.g6442.
Muhamad Yoga Firdaus dkk. 2022. “Diskursus Al-Qur’an Dan Prosesi Pewahyuan.” Madania; Jurnal Ilmu-Ilmu Sosial 12.
Nshruddin Baidan. 2005. Wawasan Baru Ilmu Tafsir. Yogyakarta: Pustaka Pelajar.
Rahmadini Rahmadin. 2012. “TEMA DAN GAYA BAHASA SEBAGAI METODE DAKWAH (Studi Tentang Ayat-Ayat Makkiyah Dan Madaniyah).” Al-Mishbah: Jurnal Ilmu Dakwah Dan Komunikasi 8 (1).
Rif’atul Khoiriah Malik dkk. 2023. “Da’wah Rhetoric by Ustadz Abdul Somad and Ustadz Adi Hidayat in Conveying Da’wah Messages.” Analisa: Journal of Social Science and Religion 8 (2). https://doi.org/https://doi.org/10.18784/analisa.v8i2.2071.
Rini Angraini, Putri Sawaliyah Sitorus dkk. 2025. “STRATEGI KOMUNIKASI QUR’ANI SEBAGAI MODAL SOSIAL DAKWAH: PENDEKATAN BALĀGHAH-PRAGMATIK UNTUK PENGEMBANGAN LITERASI KEAGAMAAN MASYARAKAT.” DEVELOPMENT: Journalof Community Engagement 4 (1): 217–27. https://doi.org/https://doi.org/10.46773/djce.v4i1.2108.
Rokibullah. 2025. “Ntegrasi Retorika Klasik Dan Prinsip Qur’ani Dalam Strategi Dakwah Islam Kontemporer.” Jurnal ImpresiIndonesia(JII) 4 (7): https://doi.org/10.58344/jii.v4i7.7053.
Saeed Ullah, at all. 2025. “LINGUISTIC ACCOMMODATION IN THE HOLY QURAN: AN ANALYSIS OF PRAGMATIC STRATEGIES USED FOR A DIVERSE AUDIENCE IN THE QURANIC LANGUAGE.” JOURNAL OF APPLIED LINGUISTICS AND TESOL 8 (3): 590–601.
Shihab, M.Quraish. 2003. “Tafsir Al-Misbah: Pesan, Kesan, Dan Keserasian Al-Qur’an.” In III, 91. Jakarta: Lentera Hati.
Stepanova, Valentina V, Hachim Mohammed, and Ahmed Hachim. 2025. “Rhetorical Devices of the Qur ’ an and Their Translation into English and Russian : Patterns of Social Behavior in the Focus” 18 (1): 2–19. https://doi.org/10.33542/JTI2025-1-01.
Sukidi. 2019. “THE GRADUAL QUR’ĀN: VIEWS OF EARLY MUSLIM COMMENTATORS.” Harvard University Cambridge, Massachusetts.
Syihabuddin Qalyubi. 1997. Stilistika Al-Qur’an; Pengantar Orientasi Studi Alqur’an. Yogjakarta: Titian Ilahi Press.
Ulya Hilalatul Hasbi dkk. 2024. “Perbedaan Karakteristik Makiyah Dan Madaniah Dalam Perspektif Komunikasi Antarbudaya.” Jurnal Humanitas Katalisator Perubahan Dan Inovator Pendidikan 10 (4): 653–64. https://doi.org/https://doi.org/10.29408/jhm.v10i4.27101.
A.Endang Sri Rahayu, dkk. 2025. “Gradualisme Wahyu Dalam Al-Qur’an: Analisis Hikmah Nuzulul Qur’an Dan Relevansinya Terhadap Dakwah Kontemporer.” Advances In Education Journal 2 (3): 1713–23.
Abu al-Fida’ Ismail bin Umar bin Katsir al-Qurasyiy al-Dimisyq. 1999. Tafsir Al-Qur’an Al-Azhim. Dar al-Thayyibah.
Abu Zaid, N.H. 1994. Naqdal-Khiṭābal-Dīnī. Cairo: Sina Publishing.
Ahmad Zain Sarnoto, dkk. 2025. “KAJIAN AYAT MAKKIYAH DAN MADANIYAH MENURUT PEMIKIRAN ORIENTALIS DAN OKSIDENTALIS.” Indo-MathEdu Intellectuals Journal 6 (1): 417-429. https://doi.org/http://doi.org/10.54373/imeij.v6i1.
Aksin Wijaya. 2009. Arah Baru Studi Ulum Al-Qur’an Memburu Pesan Tuhan Di Balik Fenomena Budaya. Yogyakarta: Pustaka Pelajar.
Al-Qurtubi, Abu Abdillah Muhammad bin Ahmad al-Ansari. 1987. “Al-Jami’ Al-Ahkam Al-Qur’an.” In Juz V, Jilid 5, 323. Beirut.
Al-Zuhaili, Wahbah. 2009. “Al-Tafsir Al-Munir Fi Al-‘Aqidah Wa Al-Syari‘ah Wa Al-Manhaj.” In IV, 42. Damaskus: Dar al-Fikr.
AlHafid, Radhi. 1994. “Nilai-Nilai Edukatif Kisah Al-Qur’an.” IAIN Sunan Kalijaga.
Chalik, Siti Aisyah, and Sri Wahyuni. 2025. “Abrogation Without Replacement in the Qur ’ an : Rethinking Al-Tadarruj Fi Al- Tashrī ‘” 9 (1): 53–64. https://doi.org/10.4324/9780203096208.9.
Dr. Mohamad Abdullah Alsaied, Prof. Hady Hussein Abdalla Farag. 2025. “Analysis of the Alignment of Speech with the Requirements of Context in the Qur’an A Methodological and Foundational Study.” Postshumanism 5 (4): 374–406. https://doi.org/https://doi.org/10.63332/joph.v5i4.1078.
Eni Zulaiha. 2024. “Prophet Muhammad’s Communication Strategy Perspective of Tafsir Maudu’i Al- Wajiz.” IJNI: International Journal of Nusantara Islam 12 (1): 77–88. https://doi.org/DOI : 10.15575/Ijni.v12i1.31073.
Hamzah Tacong, Halimah Basri, Syamsul Qamar. 2025. “AQSAM AL-QUR’AN: FUNGSI RETORIS DAN TEOLOGIS SUMPAH DALAM PENGUATAN HUJJAH WAHYU.” IMTIYAZ: Jurnal Ilmu Keislaman 9 (3): 473–89.
Hardillah, Muh.KhumaidiAli, AwaliyahMusgamy. 2026. “Konsep Makkiyah Dan Madaniyah Dalam Al-Qur’an: Analisis Konseptual, Linguistik, Dan Relevansinya Bagi Kehidupan Kontemporer.” Al-Ilmiya: Jurnal Pendidikan Islam 1 (4): 1832–36.
Ibrahim Ostaie. 2024. “Pillars and Methods of Discourse and Persuasion in the Holy Quran.” QURANICA - International Journal of Quranic Research 16 (139–161).
Islamicus, Habibia, Beauties Of, T H E Selected, Marvelous In, T H E Holy, and Rehtorical Study. 2022. “HABIBIA ISLAMICUS ( The International Journal of Arabic &Islamic Research) (Quarterly) Trilingual (Arabic, English, Urdu)” 6 (2): 19–28.
Ismawan Dwi Cahyono, Putri Febriyanti. 2024. “Linguistic Analysis Of Surah Makkiyah And Madaniyah From The Ilmu Ma’ani Perspective.” Jurnal Bahasa Arab 1 (2). https://doi.org/https://doi.org/10.69988/jba.v1i2.12.
Jufri Hasani Z. 2021. “Implementasi Komunikasi Persuasif Qurani Dalam Dakwah.” Jurnal Peurawi: Media Kajian Komunikasi Islam 4 (1): 43–60.
M. Alsaied et al. 2025. “Analysis of the Alignment of Speech with the Requirements of Context in the Qur’an A Methodological and Foundational Study.” Journal of Posthumanism 5 (4). https://doi.org/https://doi.org/10.63332/joph.v5i4.1078.
M. Quraish Shihab, Nasaruddin Umar, dkk. 1999. Sejarah Dan Ulumul Qur’an. Edited by Azyumardi Azra. Jakarta: Pustaka Firdaus.
M. Quraish Shihab. 1996. Wawasan Alqur’an Tafsir Tematik Atas Pelbagai Persoalan Umat. Bandung: Mizan Media Utama.
———. 1997. Mukjizat Al-Qur’an Di Tinjau Aspek Kebahasaan, Isyarat Ilmiah, Dan Pemberitaan Gaib. Bandung: Mizan.
Meidy Aisyah. 2022. “ETHOS, PATHOS, LOGOS DAN KOMUNIKASI PUBLIK: A SYSTEMATIC LITERATURE REVIEW.” Jurnal Darma Agung 30 (3): 442–69.
Muhamad Faizin. 2022. “PENGGUNAAN GAYA KOMUNIKASI INSANI MENURUT AL-QUR’AN (DITINJAU DARI ILMU BALAGHAH).” ANSIRU PAI : Pengembangan Profesi Guru Pendidikan Agama Islam 6 (2): 167–78. https://doi.org/http://dx.doi.org/10.30821/ansiru.v6i2.14810.g6442.
Muhamad Yoga Firdaus dkk. 2022. “Diskursus Al-Qur’an Dan Prosesi Pewahyuan.” Madania; Jurnal Ilmu-Ilmu Sosial 12.
Nshruddin Baidan. 2005. Wawasan Baru Ilmu Tafsir. Yogyakarta: Pustaka Pelajar.
Rahmadini Rahmadin. 2012. “TEMA DAN GAYA BAHASA SEBAGAI METODE DAKWAH (Studi Tentang Ayat-Ayat Makkiyah Dan Madaniyah).” Al-Mishbah: Jurnal Ilmu Dakwah Dan Komunikasi 8 (1).
Rif’atul Khoiriah Malik dkk. 2023. “Da’wah Rhetoric by Ustadz Abdul Somad and Ustadz Adi Hidayat in Conveying Da’wah Messages.” Analisa: Journal of Social Science and Religion 8 (2). https://doi.org/https://doi.org/10.18784/analisa.v8i2.2071.
Rini Angraini, Putri Sawaliyah Sitorus dkk. 2025. “STRATEGI KOMUNIKASI QUR’ANI SEBAGAI MODAL SOSIAL DAKWAH: PENDEKATAN BALĀGHAH-PRAGMATIK UNTUK PENGEMBANGAN LITERASI KEAGAMAAN MASYARAKAT.” DEVELOPMENT: Journalof Community Engagement 4 (1): 217–27. https://doi.org/https://doi.org/10.46773/djce.v4i1.2108.
Rokibullah. 2025. “Ntegrasi Retorika Klasik Dan Prinsip Qur’ani Dalam Strategi Dakwah Islam Kontemporer.” Jurnal ImpresiIndonesia(JII) 4 (7): https://doi.org/10.58344/jii.v4i7.7053.
Saeed Ullah, at all. 2025. “LINGUISTIC ACCOMMODATION IN THE HOLY QURAN: AN ANALYSIS OF PRAGMATIC STRATEGIES USED FOR A DIVERSE AUDIENCE IN THE QURANIC LANGUAGE.” JOURNAL OF APPLIED LINGUISTICS AND TESOL 8 (3): 590–601.
Shihab, M.Quraish. 2003. “Tafsir Al-Misbah: Pesan, Kesan, Dan Keserasian Al-Qur’an.” In III, 91. Jakarta: Lentera Hati.
Stepanova, Valentina V, Hachim Mohammed, and Ahmed Hachim. 2025. “Rhetorical Devices of the Qur ’ an and Their Translation into English and Russian : Patterns of Social Behavior in the Focus” 18 (1): 2–19. https://doi.org/10.33542/JTI2025-1-01.
Sukidi. 2019. “THE GRADUAL QUR’ĀN: VIEWS OF EARLY MUSLIM COMMENTATORS.” Harvard University Cambridge, Massachusetts.
Syihabuddin Qalyubi. 1997. Stilistika Al-Qur’an; Pengantar Orientasi Studi Alqur’an. Yogjakarta: Titian Ilahi Press.
Ulya Hilalatul Hasbi dkk. 2024. “Perbedaan Karakteristik Makiyah Dan Madaniah Dalam Perspektif Komunikasi Antarbudaya.” Jurnal Humanitas Katalisator Perubahan Dan Inovator Pendidikan 10 (4): 653–64. https://doi.org/https://doi.org/10.29408/jhm.v10i4.27101.
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2026-06-22
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